DOI: 10.1007/978-3-540-70540-6_97
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Application System of the Universal Sign Code - Development of the Portable Sign Presenter -

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Cited by 4 publications
(1 citation statement)
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“…[5,6] In the shopping industry, knowing what causes the consumers to be motivated when approaching products by the use of QRCode, advertisers and marketers can use the behavior of scanning to get consumers to buy causing it to be the best impact on ad and marketing design. [7,8] As a result, the QRCode has become a focus of advertising strategy, since it provides quick and effortless access to the brand's website. [9] Beyond mere convenience to the consumer, the importance of this capability is that it increases the conversion rate, by coaxing qualified prospects further down the conversion funnel without any delay or effort, bringing the viewer to the advertiser's site immediately, where a longer and more targeted sales pitch may continue.…”
Section: Qrcode Overviewmentioning
confidence: 99%
“…[5,6] In the shopping industry, knowing what causes the consumers to be motivated when approaching products by the use of QRCode, advertisers and marketers can use the behavior of scanning to get consumers to buy causing it to be the best impact on ad and marketing design. [7,8] As a result, the QRCode has become a focus of advertising strategy, since it provides quick and effortless access to the brand's website. [9] Beyond mere convenience to the consumer, the importance of this capability is that it increases the conversion rate, by coaxing qualified prospects further down the conversion funnel without any delay or effort, bringing the viewer to the advertiser's site immediately, where a longer and more targeted sales pitch may continue.…”
Section: Qrcode Overviewmentioning
confidence: 99%