Applications of Mobile Social Media: WeChat Among Academic Libraries in China

Xu, Jianhua; Kang, Qi; Song, Zhiqiang; Clarke, Christopher Peter

doi:10.1016/j.acalib.2014.10.012

Cited by 110 publications

(70 citation statements)

References 27 publications

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“…Chatten and Roughley (2016) confirmed that using social media in academic libraries increased the engagement with users and assisted in the creation of a community of users. Similarly, Xu et al (2015) explored the use of WeChat, a social media application, by 39 academic libraries in China and found that the main WeChat uses were answering questions, interacting with users, sharing information and publicizing the library LM collections, services, events and news. The study stressed that the marketing information should be interesting, appropriate and based on users' needs, and concluded that identifying user needs using social media could assist academic libraries develop focused marketing plans for their services (Stvilia and Gibradze, 2017).…”

Section: Literature Reviewmentioning

confidence: 99%

“…New technologies have allowed libraries to adopt online marketing strategies to promote their resources and services (Siddike et al, 2015) to as many users as possible (Garoufallou, Siatri, Zafeiriou and Balampanidou, 2013). In particular, social media, defined as "a group of Internet-based applications that allow for the creation and exchange of user-generated content" (Kaplan and Haenlein, 2010, p. 62), has enabled people to interact and share information online (Xu et al, 2015). With the rise of social media in the last decade, many libraries have included social media applications as primary marketing and communication tools to engage with the user community (Luo et al, 2013;Kho, 2011;Garoufallou, Zafeiriou, Siatri and Balapanidou, 2013;Jahan and Ahmed, 2012), as social media offers real-time channels for communication, information sharing and interactive dialogue at any time on any portable mobile device (Palmer, 2014;Xu et al, 2015).…”

Section: Introductionmentioning

confidence: 99%

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Marketing academic library information services using social media

AlAwadhi

Al-Daihani

2019

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Section: Literature Reviewmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Marketing academic library information services using social media

AlAwadhi

Al-Daihani

2019

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“…In addition, when users interact through mSNS, learning process takes place in the forms of knowledge sharing, reference of information, online/offline interactions and visual/verbal connectivity exchanges. Xu et al (2015) examined the application of mSNS in China whereby WeChat usage in libraries is used as a platform to support collections and services of library resources among users. They further highlighted that the quality of interaction content delivered by WeChat can be evaluated through the following: "volume of information, information content quality, concordance rate, frequency, self-service, and basic features".…”

Section: Introductionmentioning

confidence: 99%

Adoption of mobile social networking sites for learning?

Wong

Tan

Loke

et al. 2015

Online Information Review

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Access to this document was granted through an Emerald subscription provided by emerald-srm:123705 [] For AuthorsIf you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -The primary objective of this study is to explore the factors that influence users' behavioral intention (BI) to adopt mobile social networking sites (mSNS) in facilitating formal/informal learning. Specifically, the study also investigates the association of mobility, reachability and convenience with performance expectancy (PE) and effort expectancy (EE). Design/methodology/approach -Partial Least Square Structural Equation Modeling (PLS-SEM) approach was applied to test on 266 valid responses. Findings -The findings indicated that learning compatibility (LC), PE, EE and copyright clearance (CC) has a significant effect on BI. The results also revealed that EE is influenced by mobility, reachability and convenience. PE however was found to be influenced by convenience. Practical implications -The results of this study provides valuable insights and references for practitioners and mobile network providers in developing mSNS in facilitating learning. Originality/value -While mSNS have the potential to become a new research area with numerous benefits for the learning community, there is little research on the adoption factors on mSNS in facilitating learning. This study therefore attempts to close the research gap by contributing to the mobile literatures.

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“…The past 30 years of technological developments has led to an era of social media revolution which has seen almost half of Chinese students using mobile social media sites such as Facebook and Twitter to acquire information on various issues (Xu et al, 2015). The establishments of these communication systems allows for large amounts of data to be captured, stored and exchanged on smartphones, tablets and other mobile technologies, instantly (Peters et al, 2013).…”

Section: Geolocation-based Servicesmentioning

confidence: 99%

Tweets and Facebook Posts, the Novelty Techniques in the Creation of Origin-Destination Models

Malema¹,

Musakwa²

2016

Int. Arch. Photogramm. Remote Sens. Spatial Inf. Sci.

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ABSTRACT:Social media and big data have emerged to be a useful source of information that can be used for planning purposes, particularly transportation planning and trip-distribution studies. Cities in developing countries such as South Africa often struggle with out-dated, unreliable and cumbersome techniques such as traffic counts and household surveys to conduct origin and destination studies. The emergence of ubiquitous crowd sourced data, big data, social media and geolocation based services has shown huge potential in providing useful information for origin and destination studies. Perhaps such information can be utilised to determine the origin and destination of commuters using the Gautrain, a high-speed railway in Gauteng province South Africa. To date little is known about the origins and destinations of Gautrain commuters. Accordingly, this study assesses the viability of using geolocation-based services namely Facebook and Twitter in mapping out the network movements of Gautrain commuters. Explorative Spatial Data Analysis (ESDA), Echo-social and ArcGis software were used to extract social media data, i.e. tweets and Facebook posts as well as to visualize the concentration of Gautrain commuters. The results demonstrate that big data and geolocation based services have the significant potential to predict movement network patterns of commuters and this information can thus, be used to inform and improve transportation planning. Nevertheless use of crowd sourced data and big data has privacy concerns that still need to be addressed.

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Applications of Mobile Social Media: WeChat Among Academic Libraries in China

Cited by 110 publications

References 27 publications

Marketing academic library information services using social media

Marketing academic library information services using social media

Adoption of mobile social networking sites for learning?

Tweets and Facebook Posts, the Novelty Techniques in the Creation of Origin-Destination Models

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