“…Certainly, professional behavior analysts do not own the principles of the science and are not the only practitioners qualified and entitled to use them; yet such sentiments exist. Principles of behavior have been and continue to be applied in a variety of disciplines, to include but not limited to sustainability and environmentally significant behavior change (e.g., Alavosius & Mattaini, 2011 ; Stern, 2000 ), education (e.g., Grisham-Brown & Hemmeter, 2017 ; Horner et al, 2005 ; Shepley & Grisham-Brown, 2018 ), social work (e.g., Clark et al, 2008 ; Kessler & Greene, 1999 ), psychology (e.g., Buchanan & Fisher, 2002 ; Dillenburger & Keenan, 2001 ; Friman et al, 1998 ; Weil et al, 2011 ), speech and language pathology (e.g., Esch & Forbes, 2017 ; Goldstein, 2002 ; Koenig & Gerenser, 2006 ), and nursing (e.g., Anbro et al, 2020 ). Behavior analysts readily use matrix training (Goldstein, 1983 ; Pauwels et al, 2015 ), but it was not originally developed by one.…”