Public servants around the world have embraced nudges. Using nudges, public servants can encourage individuals towards a particular choice by changing the way the decision is presented. There are now over 200 institutions applying behavioral insights to public policy, with dedicated behavioral insights teams in countries such as Japan, Singapore, UK, Australia, and Germany. It is so popular that the approach has been described as a "policy movement" and the "default policy option." Advocates argue that by using nudges and behavioral insights, public servants can help people make better decisions. Yet critics from both academia and the public claim that the use of nudges is unethical. It is seen as a