2020
DOI: 10.1080/10410236.2020.1839204
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Applying Best Practices from Health Communication to Support a University’s Response to COVID-19

Abstract: Higher education institutions face profound communication challenges managing risks for university communities during the ongoing pandemic. This commentary shares 1) findings from our study involving analysis of 17 focus groups of students, faculty, staff, and parents of students to explore effective COVID-19 messages about campus safety, and 2) insights into the process of integrating the expertise of a university health communication center into campus-wide responses to COVID-19. Key focus group takeaways hi… Show more

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Cited by 26 publications
(17 citation statements)
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“…In particular, fitness center managers may not be aware of the importance of communicating with customers, as information on quarantine and general information are not quickly delivered to customers by the government. Mackert, Table, Yang, Bouchacourt, Woods, Bernhardt, and Wagner [38] indicate the importance of non-face-to-face communication with customers because a non-face-to-face culture is more commonly used in communication at present. The new normal is a method of communicating with customers through social networking services (SNS) and different kinds of online platforms, and the study suggests using such services and platforms to communicate with customers.…”
Section: Quadrant Itemsmentioning
confidence: 99%
“…In particular, fitness center managers may not be aware of the importance of communicating with customers, as information on quarantine and general information are not quickly delivered to customers by the government. Mackert, Table, Yang, Bouchacourt, Woods, Bernhardt, and Wagner [38] indicate the importance of non-face-to-face communication with customers because a non-face-to-face culture is more commonly used in communication at present. The new normal is a method of communicating with customers through social networking services (SNS) and different kinds of online platforms, and the study suggests using such services and platforms to communicate with customers.…”
Section: Quadrant Itemsmentioning
confidence: 99%
“…In particular, fitness center managers may not be aware of the importance of communicating with customers, as information on quarantine and general information are not quickly delivered to customers by the government. Mackert, Table, Yang, Bouchacourt, Woods, Bernhardt, and Wagner [33] indicate the importance of non-face-to-face communication with customers, as a non-face-to-face culture is more commonly used in communication at present. The new normal is a method of communicating with customers through social networking services (SNS) and different kind of online platforms, and the study suggests using such services and platforms to communicate with customers.…”
Section: Ipa Matrix Of Fitness Center Crisis Managementmentioning
confidence: 99%
“…Leaders' crisis communication with faculty, staff, students, and other stakeholders must be frequent, factual, concise, and timely (Fernandez & Shaw, 2020). Leaders also need to project calm and collected behavior focused solely on conveying information compassionately and efficiently (Mackert et al, 2020). In the Information Age, good communicators should use both synchronous and asynchronous techniques to keep all groups informed and engaged (Watts, 2016).…”
Section: Communicationmentioning
confidence: 99%
“…Leaders in higher education are recommended to collaborate closely with the professional health community while formulating strategic approaches to resuming normal learning operations (Mackert et al, 2020). Furthermore, they should reflect on reopening policies through available international information, observations, and experiences.…”
Section: Coordinate With the Health Communitymentioning
confidence: 99%