Multimedia feature fusion is reshaping the landscape of sports game design, offering immersive and dynamic experiences for players and spectators alike. By integrating various multimedia elements such as audio, video, graphics, and interactive interfaces, game designers can create engaging environments that simulate the excitement and intensity of real-life sporting events. From lifelike player animations to realistic crowd reactions, multimedia feature fusion enhances the realism and authenticity of sports games, transporting players into the heart of the action. Furthermore, interactive interfaces enable players to customize their gaming experience, from choosing team strategies to controlling player movements, adding depth and complexity to gameplay. With advancements in technology, such as virtual reality and augmented reality, multimedia feature fusion is poised to revolutionize sports game design, offering unprecedented levels of immersion and interactivity for players worldwide. This paper explores the application of multimedia feature fusion in sports game design, utilizing the Multimedia Feature Fusion Classification (MFFC) framework alongside key feature extraction with the genetic model. By integrating various multimedia elements including audio, video, graphics, and interactive interfaces, the MFFC framework enhances the realism and excitement of sports games, offering immersive experiences for players. Through the genetic model, key features are extracted and optimized to improve gameplay dynamics, player interactions, and overall gaming experience. The effectiveness of the proposed approach is evaluated through simulated experiments and empirical validations, demonstrating significant enhancements in game realism, user engagement, and satisfaction. Results indicate a 30% increase in player immersion and a 25% improvement in gameplay dynamics compared to traditional game design methods.