“…Special issues on NeuroIS have been published in leading journals in the field, including the Journal of the Association for Information Systems (JAIS) and the Journal of Management Information Systems (JMIS). Highly cited papers on how to conduct NeuroIS studies have been published: including articles on NeuroIS methods (Dimoka, 2012;Dumont, El Mouderrib, Théoret, Sénécal, & Léger, 2018;Gefen, Hasan, & Onaral, 2014;Hubert et al, 2017;Müller-Putz, Riedl, & Wriessnegger, 2015;Riedl, Davis, & Hevner, 2014;vom Brocke & Liang, 2014); new analysis techniques specifically designed for IS research Léger et al, 2014); and a plethora of studies on IS phenomena that apply neuroscience theory, methods, and tools (for a review see Riedl, Fischer, & Léger, 2017).…”