2019
DOI: 10.1080/23270012.2019.1692254
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Applying machine learning to market analysis: Knowing your luxury consumer

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Cited by 47 publications
(20 citation statements)
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References 26 publications
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“…Ghobakhloo & Ching, 2019;Kushwaha et al, 2020;Malhotra & Rishi, 2019;Mazurek & Małagocka, 2019;Oyelude, 2017;Pradhan & Chawla, 2020;Simou, Tiligadis, & Alexiou, 2013;Xu, 1999). Other studies explore the theoretical foundation for AI (Chi-Hsien & Nagasawa, 2019;Haenlein, Kaplan, Tan, & Zhang, 2019;Kurade & Latpate, 2020;Murphy, 2018;Tung, 2019;Xu & Li, 2000;Zou, 2014) and applications of AI (Duan & Xu, 2012;Kouziokas, 2017;Lu, 2019;Lu, Xu, Xu, Li, & Cai, 2018;Qiu, 2018;Sanchez, Exposito, & Aguilar, 2020;Xu, Liang, & Gao, 2001). However, few studies investigate AI adoption, particularly at the organizational level.…”
Section: It Adoption and Ai Adoptionmentioning
confidence: 99%
“…Ghobakhloo & Ching, 2019;Kushwaha et al, 2020;Malhotra & Rishi, 2019;Mazurek & Małagocka, 2019;Oyelude, 2017;Pradhan & Chawla, 2020;Simou, Tiligadis, & Alexiou, 2013;Xu, 1999). Other studies explore the theoretical foundation for AI (Chi-Hsien & Nagasawa, 2019;Haenlein, Kaplan, Tan, & Zhang, 2019;Kurade & Latpate, 2020;Murphy, 2018;Tung, 2019;Xu & Li, 2000;Zou, 2014) and applications of AI (Duan & Xu, 2012;Kouziokas, 2017;Lu, 2019;Lu, Xu, Xu, Li, & Cai, 2018;Qiu, 2018;Sanchez, Exposito, & Aguilar, 2020;Xu, Liang, & Gao, 2001). However, few studies investigate AI adoption, particularly at the organizational level.…”
Section: It Adoption and Ai Adoptionmentioning
confidence: 99%
“…Scholars from various fields of management research, including strategic management (Adner et al, 2019) or marketing and consumer research (Chi-Hsien and Nagasawa, 2019; Dahan and Hauser, 2002), hail digital technologies for their capacity to create efficient ways of working and organizing, to develop new products and services, and to address and influence users, customers, clients, and the broader public (e.g., Brynjolfsson and McAfee, 2014; Constantiou and Kallinikos, 2015; Mount and Garcia Martinez, 2014; Varian, 2014; Yoo et al, 2012). As pointed out by Google’s chief economist, Hal Varian (2014), digital technologies can make transactions and interactions observable and controllable in real-time, which ultimately lowers transaction costs as well as costs of production.…”
Section: Introductionmentioning
confidence: 99%
“…The KNN approach is a powerful tool that has received considerable attention. It has been successfully applied in several empirical studies [84][85][86][87].…”
Section: Methodsmentioning
confidence: 99%