Applying of Marketing Schemes in Electronic Commerce

Брагина, Е. Л.; Волкова, С. О.; Kolesnikov, A.V.

doi:10.17747/2311-7184-2020-7-181-183

Cited by 1 publication

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“…Choosing an appropriate import model has become a key constraint on the development of CBEC [4,5]. erefore, in the process of CBEC development and platform construction, the choice of commodity import mode is very important, and the use of scientific analysis methods to construct a reasonable import mode is a key issue that needs to be solved [6,7]. E-commerce, referred to as e-commerce for short, refers to the electronic transaction and related service activities on the Internet, intranet, and van (value added network), so as to make all links of traditional business activities, electronic and networked.…”

Section: Introductionmentioning

confidence: 99%

Selection of Cross-Border E-Commerce Import Model Based on Intelligent Data Analytics AHP Algorithm

Zhou

2021

Mobile Information Systems

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With the gradual popularity of e-commerce in our country, Cross-Border E-Commerce (CBEC) has developed rapidly. In order to comply with this development trend, more and more enterprises in our country have embarked on the development path of CBEC, and CBEC import models are becoming increasingly diversified. Among them, the choice of CBEC import models based on the AHP algorithm helps a lot. The purpose of this article is to study the selection of CBEC import models based on the AHP algorithm. This article first analyzes the current situation of China’s CBEC, compares the types of CBEC import models, and summarizes the advantages of various CBEC supply models. This paper analyzes and discusses the specific situation of our country’s CBEC model and its operation through specific analysis of the current situation and problems of H company’s CBEC and puts forward suggestions for the development of our country’s CBEC import model. Based on the analysis of the AHP algorithm, the total scores for the direct mail import model, bonded stocking model, and general trade import model of H company are 27 points, 19 points, and 23 points, respectively. Therefore, it is recommended that company H choose the import model of direct mail import when conducting CBEC business.

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Section: Introductionmentioning

confidence: 99%

Selection of Cross-Border E-Commerce Import Model Based on Intelligent Data Analytics AHP Algorithm

Zhou

2021

Mobile Information Systems

View full text Add to dashboard Cite

show abstract

Applying of Marketing Schemes in Electronic Commerce

Cited by 1 publication

References 0 publications

Selection of Cross-Border E-Commerce Import Model Based on Intelligent Data Analytics AHP Algorithm

Selection of Cross-Border E-Commerce Import Model Based on Intelligent Data Analytics AHP Algorithm

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