Applying Quan and Wang's structural model of the tourist experience: A Zimbabwean netnography of food tourism

Mkono, Muchazondida; Markwell, Kevin; Wilson, Érica

doi:10.1016/j.tmp.2012.10.007

Cited by 93 publications

(69 citation statements)

References 47 publications

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“…Such online platforms provide a wealth of information about customers' experiences and opinions about travel and destinations. Netnography has, thus, proven to be a natural methodological choice for numerous studies on tourism experiences (Hsu et al, 2009;Mkono et al, 2013;Rageh et al, 2013). Blogs have also been used as sources of customers' stories about tourism and travel (Woodside et al, 2007).…”

Section: Tourismmentioning

confidence: 99%

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Netnography as a tool for understanding customers: implications for service research and practice

Heinonen

Medberg

2018

JSM

156

104

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Purpose-Understanding customers is critical for service researchers and practitioners. Today, customers are increasingly active online, and valuable information about their opinions, experiences and behaviors can be retrieved from a variety of online platforms. Online customer information creates new opportunities to design personalized and high-quality service. This paper aims to review how netnography as a method can help service researchers and practitioners to better use such data. Design/methodology/approach-A systematic review and analysis were conducted on 321 netnography studies published in marketing journals between 1997 and 2017. Findings-The systematic review reveals that netnography has been applied in a variety of ways across different marketing fields and topics. Based on the analysis of existing netnography literature, empirical, theoretical and methodological recommendations for future netnographic service research are presented. Research limitations/implications-This paper shows how netnography can offer service researchers unprecedented opportunities to access naturalistic online data about customers and, hence, why it is an important method for future service research. Practical implications-Netnographic research can help service firms with, for example, service innovation, advertising and environmental scanning. This paper provides guidelines for service managers who want to use netnography as a market research tool. Originality/value-Netnography has seen limited use in service research despite many promising applications in this field. This paper is the first to encourage and support service researchers in their use of the method and aims to stimulate interesting future netnographic service research.

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Section: Tourismmentioning

confidence: 99%

“…Finally, netnography has been used for illustrative purposes. Mkono et al (2013), for example, used netnographic studies to provide illustrative examples of touristic food experiences.…”

Section: Use Purposementioning

confidence: 99%

Netnography as a tool for understanding customers: implications for service research and practice

Heinonen

Medberg

2018

JSM

156

104

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“…More broadly, increasing emphasis has been placed on food tourism over the previous decade, with the tasting of local food now recognised as an essential dimension of the touristic experience (Hjalager &Richards, 2002 andQuan &Wang, 2004). Much scholarship has thus focused on the motivations driving travellers to seek out culinary encounters when visiting certain destinations (Kim et al, 2009 andYeoman at al., 2007) and the outcomes arising through such encounters -in terms of economic benefits and local development (Bessiere, 1998), attraction of and impediments to tourist experience (Cohen & Avieli, 2004), alongside broader conceptualisation of the entanglements of food consumption and food experience (Mkono et al, 2013, Osman et al, 2014and Quan & Wang, 2004. Tourist scholars have focused particular attention on the ways culinary travel enables opportunity to encounter, and consume, Otherness (Mkono, 2011).…”

Section: Contextualising Food and Tourism Policymentioning

confidence: 99%

Food tourism policy: Deconstructing boundaries of taste and class

Jong

Varley

2017

Tourism Management

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Recent discussions from the journal of tourism management call for more critical deconstructions of the political and economic structures that shape policy and planning. The present paper takes up this call, using a post-structualist framework to examine Scotland's food tourism landscape. Utilising Foucauldian discourse analysis to deconstruct 2,312 media sources collected through a Factiva database search, we illustrate how policy discourses privilege middle class cultural symbols through official food tourism promotion, marginalising particular foods positioned as working class. We find that this is particularly evident through the example of the deep fried mars bar; where, despite touristic desires, classed media discourses constructed it as global, bad and disgusting, and therefore an embarrassment to official tourism bodies. We conclude by discussing the broader importance of attending to the marginalising and silencing effects tourism policy exerts when the power values and interests involved in its formation are not critically appraised

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“…Tasting 'local' food is now perceived as an essential dimension of the touristic experience (Hjalager & Richards, 2011). Much scholarship has focused on the motivations driving travellers to seek out culinary encounters when visiting certain destinations (Kim et al, 2009;Yeoman et al, 2007) and the outcomes arising through such 5 encounters -in terms of rural development and sustainability (Bessiere, 1998;Sims, 2009;Everett 2012;Everett & Aitchison, 2008), attraction of and impediments to tourist experience (Cohen & Avieli, 2004), alongside broader conceptualisation of the entanglements of consumption, place and experience (Mkono et al, 2013;Osman et al, 2014).…”

Section: Positioning Foraging Tourism: Sustainable Tourism Local Foomentioning

confidence: 99%

Foraging tourism: critical moments in sustainable consumption

Jong

Varley

2017

Journal of Sustainable Tourism

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Despite the prevalence of sustainability discourses across the Global North, for the majority of people abstract issues of sustainability often have a low salience with the realities of travel choices. Researchers examining sustainable tourism recognise that any changes resulting in sustainable performance are likely to come about as a result of shifts in everyday highly routinised social practices, relations and socio-technical structures. Attending to these debates, this paper examines relations between social practice, sustainability and tourism through the rise in foraging tourism in the United Kingdom. Using evidence from interviews and media analysis detailing perspectives of foraging course leaders and attendees, alongside participant observation, the paper records the ways in which foraging experiences are negotiated and accomplished in commercial contexts and what participants “do” with the ideas and practices post-experience. By engaging with debates surrounding the meanings of sustainable tourism, the paper extends understanding of these concepts through the identification of foraging tourism as a facilitator in rethinking everyday practice and discourse. The paper ends by evaluating the potentials of tourism in facilitating sustainable performance and discourse

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Applying Quan and Wang's structural model of the tourist experience: A Zimbabwean netnography of food tourism

Cited by 93 publications

References 47 publications

Netnography as a tool for understanding customers: implications for service research and practice

Netnography as a tool for understanding customers: implications for service research and practice

Food tourism policy: Deconstructing boundaries of taste and class

Foraging tourism: critical moments in sustainable consumption

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