2021
DOI: 10.3389/fpsyg.2021.713239
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Applying Technology Acceptance Model in Online Entrepreneurship Education for New Entrepreneurs

Abstract: The present study aims to enrich the research on online entrepreneurship education, improve the level and ability of entrepreneurship services in China, and improve the overall success rate of entrepreneurship. Based on the technology acceptance model (TAM) proposed by researcher Davis, the study explores the application of TAM in online entrepreneurship education for new entrepreneurs. First, new entrepreneurs who are users of the online entrepreneurship education platform are selected as research objects, an… Show more

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Cited by 20 publications
(14 citation statements)
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“…To assess students’ perception of e-learning, a self-administered questionnaire was developed through literature review [ 13 , 15 ]. This questionnaire was based on the questionnaire used in Maqbool et al‘s study [ 13 ], which was revised according to the Technology Acceptance Model, comprising of two main factors that impact an individual’s inclination to adopt new technology: perceived ease of use and perceived usefulness [ 21 ]. The benefits and challenges of e-learning were assessed in terms of the advantages and disadvantages of online education.…”
Section: Methodsmentioning
confidence: 99%
“…To assess students’ perception of e-learning, a self-administered questionnaire was developed through literature review [ 13 , 15 ]. This questionnaire was based on the questionnaire used in Maqbool et al‘s study [ 13 ], which was revised according to the Technology Acceptance Model, comprising of two main factors that impact an individual’s inclination to adopt new technology: perceived ease of use and perceived usefulness [ 21 ]. The benefits and challenges of e-learning were assessed in terms of the advantages and disadvantages of online education.…”
Section: Methodsmentioning
confidence: 99%
“…To assess the efficiency of digital resources and technologies applied within the educational process, the Technology Acceptance Model (TAM) was applied (Scherer et al, 2019;Su & Li, 2021). It is a theoretical framework that enabled to explain participants' perceptions of digital resources and technologies according to five core components: (1) perceived usefulness assesses productivity of educational tasks when using digital resources and technologies and achievement of learning objectives;…”
Section: Instrument and Proceduresmentioning
confidence: 99%
“…TAM (Davis, 1989) explains that the use of technology is determined by five concepts-perceived usefulness, perceived ease of use, attitude toward using, behavioral intention to use, and actual use. Although it was initially proposed to understand the adoption of IT in the workplace, it has recently been adopted in educational contexts to better the integration of e-learning models into traditional models of teaching and learning (Al-Gahatani, 2016;Racero, et al, 2020;Su & Li, 2021). Self-determination theory (Ryan & Deci, 2000), originally proposed as a motivational theory postulating that behavior is influenced by autonomy, relatedness, and competence, has also been widely used in educational contexts to understand and measure learner perceptions and outcomes of new teaching models.…”
Section: Theoretical Frameworkmentioning
confidence: 99%