Applying the extended parallel process model to examine posters in the 2008 Chinese Annual Anti-Drug Campaign

Shi, R. F.; Hazen, Michael David

doi:10.1075/japc.22.1.04rui

Cited by 3 publications

(1 citation statement)

References 24 publications

(35 reference statements)

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“…In addition, the drug policy used to view substance abusers as offenders and the corresponding anti-drug campaigns that have been implemented [ 44 , 45 ], including conveying “scare tactic” messages in the communities that emphasize the severe harmfulness and related harsh punishment brought about by the abuse of substances. Although the current policy has begun to treat substance abusers as victims, the ongoing anti-substance abuse campaigns implemented in the communities, with the aim to prevent substance abuse among non-users in the neighborhoods, are still using the same scare tactics [ 46 ]. There are usually two types of “scare tactic” messages.…”

Section: Introductionmentioning

confidence: 99%

How Anti-Substance Abuse Campaigns Influence Substance Abusers’ Psychological Health in Chinese Communities: The Mediating Role of Perceived Stigma

Zeng

Cheng

et al. 2022

IJERPH

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The current study explored how anti-substance abuse campaigns influence substance abusers’ psychological health through the perception of stigma. The study is based on a sample of substance abusers who received community-based treatments (n = 3457) and used structural equation modeling to estimate the role of perceived stigma in mediating between perceptions of overstatement of harm conveyed in anti-substance abuse campaigns and psychological outcomes. The results revealed that substance abusers’ perception of overstatement of the harm caused by the substances and substance abusers enhanced their perceived stigma and impaired their psychological health in terms of anxiety, depression, and somatization, through both direct and indirect pathways. The results advocate for proper strategies in the design of anti-substance abuse campaigns. Possible initiatives to reduce substance abusers’ perceived stigma are recommended.

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Section: Introductionmentioning

confidence: 99%

How Anti-Substance Abuse Campaigns Influence Substance Abusers’ Psychological Health in Chinese Communities: The Mediating Role of Perceived Stigma

Zeng

Cheng

et al. 2022

IJERPH

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Fear appeals in Chinese public signs of COVID-19 prevention in local communities

Jia

Zhao

2023

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Guided by the Extended Parallel Process Model (EPPM), this paper explicates the messaging strategies in Chinese public signs of COVID-19 prevention in local communities. 162 signs were collected from Internet posts. Our results show that the EPPM is a viable fear appeal framework to explain the communication of public health risks. Most signs communicated the threat of the virus to the public, whereas fewer signs emphasized the efficacy to effectively control the threat. In addition to communicating individual threat and efficacy, quite a few signs also highlighted collective threat and efficacy. Moreover, the language used in these signs is tailored to local cultural and social conventions. These findings not only contribute to the growing body of research on the interpersonal function of public signage from a Chinese perspective, but also demonstrate the utility of combining pragmatic research with messaging strategies in health communication research.

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Multimodality in Hong Kong government posters from the 1950s–1980s: an appraisal analysis and the discursive construction of legitimation

Wong

2022

Semiotica

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This paper uses van Leeuwen’s (2008. Discourse and practice: New tools from critical discourse analysis. Oxford: Oxford University Press) Authority Legitimation framework to examine government posters published in the 1950s–1980s in Hong Kong, which serve as a means of shaping public opinion and legitimate social action. Martin and White’s (2005. The language of evaluation: Appraisal in english. London: Palgrave Macmillan) Appraisal framework is also applied to provide the study with relevant analytical tools by which to construct evaluatively coherent authorial reading positions propagated by the government in the posters as well as aligning viewers with these desired positions. The government posters being studied are concerned with various aspects of social practices in the domain of public health communication. This paper argues that the representations of these social practices are realized as texts – both visual and verbal – in the posters, as part of a broader recontextualization process where legitimate ways of doing things as stipulated in the government guidelines are recontextualized in these posters and conveyed to members of the public. The aim is two-fold: (1) to provide a systematic analysis of how visual and verbal resources construe evaluation in the government posters and the consequent legitimation discourse as viewers are being persuaded to align with legitimate social practices; (2) to highlight various forms of legitimation, namely, role model authority legitimation, impersonal authority legitimation, and conformity authority legitimation, that are realized in these posters through visual-verbal articulation.

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Applying the extended parallel process model to examine posters in the 2008 Chinese Annual Anti-Drug Campaign

Cited by 3 publications

References 24 publications

How Anti-Substance Abuse Campaigns Influence Substance Abusers’ Psychological Health in Chinese Communities: The Mediating Role of Perceived Stigma

How Anti-Substance Abuse Campaigns Influence Substance Abusers’ Psychological Health in Chinese Communities: The Mediating Role of Perceived Stigma

Fear appeals in Chinese public signs of COVID-19 prevention in local communities

Multimodality in Hong Kong government posters from the 1950s–1980s: an appraisal analysis and the discursive construction of legitimation

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