Applying the Popular Opinion Leader Intervention for HIV to COVID-19

COVID-19 Vaccine Acceptance among an Online Sample of Sexual and Gender Minority Men and Transgender Women

“…For example, eHealth technology may be leveraged to increase trustworthiness and trust in medicine, and community-based participatory approaches can help design healthcare services that address medical mistrust [ 35 , 36 ]. In addition, lessons from AIDS denialism may have renewed relevance during the COVID-19 pandemic [ 28 ], and interventions effective in reducing HIV stigma, such as the Popular Opinion Leader model, may be adapted to address medical mistrust in SGM communities [ 37 ].…”

Client perspectives on the accessibility and quality of substance use treatment during the COVID-19 pandemic

“…Engaging with social networks are imperative for the dissemination of harm reduction information. Utilization of the Popular Opinion Leader model ( Kelly, 2004 ; Quinn, 2020 ), which has been evidenced to promote HIV risk reduction among people who inject drugs, is one potential method to effectively disseminate public health information by trusted community leaders and social influencers. Trusted influential figures in the community who endorse COVID-19 prevention steps can add credibility to public health messaging, especially if there is distrust of governmental entities among the target population ( Quinn, 2020 ).…”

Will Student Contracts Keep Campuses Safe From COVID-19? A Behavioral Science Perspective

“…Different or supplemental behavior-change techniques may prove more effective than contracts alone, including bolstering campus norms that promote a culture of care and having popular opinion leaders endorse and model behavior. 62 Commonly used social media platforms can serve as major channels for social norms campaigns and information distribution.…”