Applying the stimulus-organism-response theory to investigate determinants of students’ social entrepreneurship: moderation role of perceived university support

Abstract

Purpose This study aims to integrate the stimulus-organism-response (SOR) theory with Mair and Noboa’s (2006) model to evaluate the stimulating role of education-related stimuli (i.e. entrepreneurial education, curriculum and lecturer competency) and the moderation impact of perceived university support on students’ emotional and cognitive processes of social entrepreneurship. Design/methodology/approach A sample of 401 university students in Vietnam and a three-step analysis approach via SPSS 28.0 and AMOS 25.0 were used to test the hypothesized model. Findings This study revealed that while entrepreneurship education and lecturer competency are positively associated with psychological organisms, then in turn affect social entrepreneurial intention and behaviors, the curriculum seems to be less significant. Social entrepreneurial intention was positively affected by social entrepreneurial self-efficacy and perceived social support, but not significantly influenced by empathy or moral obligation. As expected, the higher the perceived university support, the stronger the relationship between social entrepreneurial intention and social start-up behavior. Practical implications The findings of this study can be valuable for educators, policymakers and practitioners to inspire students’ entrepreneurial activities. Originality/value This study contributes to the entrepreneurship literature by adopting SOR theory to investigate the importance of education-related stimuli, exploring the underlying mediation mechanism of emotional and cognitive organism and explaining the moderation role of perceived university support in the fostering of students’ social entrepreneurship.

A moderated mediation model of perceived barriers, entrepreneurial self-efficacy, intentions, and behaviors: A social cognitive career theory perspective

“…This study acknowledges the significance of pedagogical methods such as experiential learning and exposure to real-life business situations (Duong, 2022;Ghosh, 2022), as well as activities beyond the classroom . These methods can provide students with the essential knowledge and skills required for real-life business ventures, while helping them to adhere to and act according to their EI (Duong, 2023;Nguyen, 2023;Vasilev, 2022).…”

The entrepreneurial mindset in entrepreneurship education: what can we learn from S-O-R models?

“…, 2021) and health care services (Chudhery et al. , 2021; Suess and Mody, 2018) but only few examples illustrate the use of S-O-R logic on EE (Duong, 2023). Drawing on a well-known and accepted frame of reference helps specify, organize and communicate the complex relationships and mechanisms existing in EE when it comes to understanding its potential for fostering EM attributes.…”

“…S-O-R models have been applied extensively in various fields to understand and model the mechanisms involved in the development of, e.g. consumer attitudes and behavior (Howard and Sheth, 1969;Webster and Wind, 1972), academic performance (Fu et al, 2021;Zhai et al, 2020;Zhang et al, 2021) and health care services (Chudhery et al, 2021;Suess and Mody, 2018) but only few examples illustrate the use of S-O-R logic on EE (Duong, 2023). Drawing on a well-known and accepted frame of reference helps specify, organize and communicate the complex relationships and mechanisms existing in EE when it comes to understanding its potential for fostering EM attributes.…”

Examining the factors linking the intention of female entrepreneurial mindset: A study in Pakistan's small and medium-sized enterprises

“…An individual's personality qualities, which have a big impact on how they engage in entrepreneurial activities, have an impact on their entrepreneurial intention [ 74 , 75 ]. Numerous academic studies have looked at the relationship between personality qualities and an aptitude for entrepreneurship, and they have found attributes that are more likely to be pursued by entrepreneurs.…”

“…Conscience: This trait reflects self-discipline, responsibility, and reliability. Conscientious individuals are more likely to set and pursue long-term goals, it has been linked to entrepreneurial intent in a good way [ 75 , 79 , 80 ].…”