“…UTAUT is an integrated model considering the elements of various IT acceptance research models, later Venkatesh, Thong, and Xu (2012) extended their UTAUT model and proposed UTAUT2 which measures fun, enjoyment and entertainment to explore user's intention and system use. Technology acceptance model (TAM) is an extension of theory of reasoned action (TRA) model introduced by Ajzen and Fishbein (1980), has been widely applied by various researchers (Chen & Tseng, 2012;Chen, Yang, Tang, Huang, & Yu, 2008;Mohammadi, 2015;Sharma & Govindaluri, 2014;Shyu & Huang, 2011;Tarhini, Hone, & Liu, 2014;Venkatesh & Davis, 2000) to examine the factors that influence user's decision and/or intention driving from his/her perception to adopt and use technology (e.g. e-learning) for different purposes.…”