Applying the Theory of Planned Behaviour (TPB) in Saving Behaviour of Pomak Households

Abstract

The following study uses the Ajzen's Theory of Planned Behaviour as a theoretical framework with the purpose of extending a model which examines the saving behaviour of the Pomak households. The aim of this research is to identify factors that influence the saving behaviour of Pomak households in Greece. For the collection of data from households, a structured questionnaire was designed and distributed. The data of the study were obtained from a survey applied in 600 households in the prefectures of Xanthi, Rodopi and Evros. A path analysis was applied in order to confirm the proposed model and the results of the hypothesis tested. Findings show that attitude, subjective norm and perceived behavioural control have a direct positive effect on intention towards saving and final saving behaviour. The understanding of the Pomaks' saving behaviour can have a significant contribution in the pursuit of a healthy household's financial life.

Religiosity and Intention towards Saving of a Muslim Minority in Greece

“…Thus, there seems to be also an acquisition of useful information for both economists and sociologists on the saving behaviour of the Pomaks. Therefore, the financial institutions can develop financial products or services according to their needs and preferences so as to match or exceed their expectations and allow managers to reconsider alternative methods when it comes to saving behaviours and adapt their marketing strategies in accordance (Souiden & Rani, 2015), while knowledge and understanding of the Pomaks' characteristics can assist in social interventions aiming to provide guidance in the pursuit of a healthy household's financial life (Satsios & Hadjidakis, 2018). The study scope was limited to the Pomaks in the Greek side of Thrace, but there are Pomak populations in the Bulgaria side as well.…”

Agroforestry Innovation through Planned Farmer Behavior: Trimming in Pine–Coffee Systems

“…The theory of planned behavior (TPB) ( Figure 2) can reveal the cognitive, affective and motivational dynamics of farmers facing new techniques. TPB is commonly employed in the fields of health and economics [29,30], but rarely in the field of agroforestry, agriculture or environmental management. A recent study using TPB in such a field was carried out in Serbia [31].…”

The Impact of Islamic Finance Knowledge and Religiosity on Gold Investment Behavior: An Extended of The Theory of Planned Behavior

“…Icek Ajzen's study on the behavior of consumers in determining what food to be consumed shows that attitudes influence positively and exhibited significantly against someone's decision in choosing specific food [5]. Moreover, another previous study shows that the subjective norm is the strongest predictor of individual intention to do savings [8].…”

“…Perceive Behavioral Control can be measured as indirect and not direct. A study conducted by Ajzen [5], Xiao & Wu [7], and Satsios & Hadjidakis [8] shows that the perception of behavioral control directly affected the intention or the intention of a person to do something. The results are in line with the TPB that was used to predict intentions.…”