Applying Theory of Planned Behavior to Energy Drink Consumption in Community College Students

Abstract

The purpose of this study was to assess energy drink consumption in a group of students (N = 629)who attended a public community college using the Theory of Planned Behavior. A majority of students(56.1%) reported they consumed energy drinks from rarely (once a month or less) to several times a day.Students indicated negative perceptions of energy drinks for health but positive perceptions of consumingenergy drinks for alertness. Logistic regression predicted energy drink consumers versus non-consumers withsignificant (P <.05) variables of perceived behavioral control, intention, and past behavior of consumingenergy drinks.