“…In higher education, the use of Twitter avails educational benefits through interactive and collaborative learning (Tur, Marín, & Carpenter, 2017). Thus, teachers have incorporated social networking sites into their class activities as a way to motivate students, foster their learning performance, and increase their engagement (Bond, Buntins, Bedenlier, Zawacki-Richter, & Kerres, 2020;Bower, 2016;Busselli, Holdan & Rota, 2019;Hui, Li, Qian, & Kwok, 2019;Junco, Elavsky, & Heiberger, 2013;Schwartz & Caduri, 2016;Soffer & Yaron, 2017;Staines & Lauchs, 2013). However, few of these studies have considered how to create engagement in a learning project conducted through Twitter (Castellanos, Haya, & Urquiza-Fuentes, 2017;Luo, Shah, & Cromptom, 2019;Schwartz & Caduri, 2016).…”