2021
DOI: 10.1016/j.jretconser.2021.102705
|View full text |Cite
|
Sign up to set email alerts
|

Appreciation vs. apology: When and why does face covering requirement increase revisit intention?

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
2
1
1
1

Citation Types

0
10
0

Year Published

2022
2022
2023
2023

Publication Types

Select...
6
1

Relationship

1
6

Authors

Journals

citations
Cited by 13 publications
(10 citation statements)
references
References 64 publications
0
10
0
Order By: Relevance
“…NSRM) by retailers had a significant and positive influence on shoppers' behavior to revisit the retail enterprise which may be due to fostered trust in Covid-19 appropriate behavior adopted by retailers. Based on 201 participants in the US Luo et al (2021) reported the result of retailers to drive -'informing the shoppers about enforcing the Covid-19 protocols for visiting the malls/ stores in a mandatory and voluntary fashion, followed by appreciation and apology' towards increasing MRVI. Above previous research reinforces the usefulness of measures adopted by retails similar to shopping malls of Delhi -NCR, India in crafting novel social responsibility factors in the light of the present pandemic.…”
Section: Resultsmentioning
confidence: 99%
“…NSRM) by retailers had a significant and positive influence on shoppers' behavior to revisit the retail enterprise which may be due to fostered trust in Covid-19 appropriate behavior adopted by retailers. Based on 201 participants in the US Luo et al (2021) reported the result of retailers to drive -'informing the shoppers about enforcing the Covid-19 protocols for visiting the malls/ stores in a mandatory and voluntary fashion, followed by appreciation and apology' towards increasing MRVI. Above previous research reinforces the usefulness of measures adopted by retails similar to shopping malls of Delhi -NCR, India in crafting novel social responsibility factors in the light of the present pandemic.…”
Section: Resultsmentioning
confidence: 99%
“…Message framing influences consumer perceptions and behaviors (Packard et al , 2018). For example, Levin and Gaeth (1988) suggest that consumers evaluate beef more favorably when it is labeled “75% lean meat” than “25% fatty meat.” Luo et al (2021) demonstrate that when a mask-wearing message is framed with appreciation (vs apology), consumers focus more on the policy’s effectiveness to combat the virus rather than its restrictive nature, thus leading to higher compliance and revisit intention. A few studies on upselling have tapped into the framing effect on message persuasiveness.…”
Section: Literature Reviewmentioning
confidence: 96%
“…This research also highlights the moderated mediating role of consumers' reactance in the effect of upselling's timing on consumer attitudes. As suggested by the reactance theory, IJCHM 34,7 consumers high in reactance tend to show negative responses to the advocated behavior (Luo et al, 2021;Trump, 2016). Therefore, it is important for hotel managers to take consumers' reactance into consideration when developing an online upselling strategy.…”
Section: Practical Implicationsmentioning
confidence: 99%
See 1 more Smart Citation
“…The condition should be that if the media's framing of events focuses on issues, it can benefit the regent as a female regional head who cares about the condition of her community. It is undeniable that the audience's focus depends on how the message is framed [53], so it is hoped that the framing of female regional leaders will highlight their achievements and capabilities. It is expected to increase the chances of women occupying leadership positions.…”
Section: Stereotypes and Marginalization Of Female Regional Leadersmentioning
confidence: 99%