“…There is a demand for applications and systems that can automatically extract, classify, and present opinions in real time that are supportive and easy for a tourist to interpret (Gelbard, Ramon‐Gonen, Carmeli, Bittmann, & Talyansky, ). Previous techniques (Al‐Moslmi, Omar, Abdullah, & Albared, ; Ejaz, Turabee, Rahim, & Khoja, ; Moraes, Valiati, & Neto, ; Zhang & Liu, ) emphasized classifying the opinions into different polarity classes (e.g., positive or negative and one‐to‐five stars) to fulfil this demand. However, focussing only on the polarity classes fails to adequately represent the multiple aspects around which an entity can be analysed.…”