A common-perhaps modal-representation of geography in spatial analysis and geographic information systems is native (unexamined) objects interacting based on simple distance and connectivity relationships within an empty Euclidean space. This is only one possibility among a large set of geographic representations that can support quantitative analysis. Through the vehicle of GIS, many researchers are adopting this representation without realizing its assumptions or its alternatives. Rather than locking researchers into a single representation, GIS could serve as a toolkit for estimating and exploring alternative geographic representations and their analytical possibilities. The article reviews geographic representations, their associated analytical possibilities and relevant computational tools in the combined spatial analysis and GIScience literatures. The discussion identifies several research and development frontiers, including analytical gaps in current GIS software.A common-perhaps modal-representation of geography in spatial analysis (SA) and geographic information systems (GIS) is native (unexamined) objects interacting based on simple distance and connectivity relationships within an empty Euclidean plane. This representation has essentially remained untouched since its inception during the birth of quantitative geography and computer cartography, an era characterized by scarce geographic data, weak computers, and crude spatial algorithms. It is only one possibility among a large set that can support ''analysis,'' or the ability to measure and infer quantitative properties and relationships. 1 The Euclidean model is useful in many contexts, such as cartography, navigation, and many types of analysis. However, there may be latent explanatory power in geographic space not captured by the Euclidean model and consequently missed by SA techniques and GIS-based analysis based on this georepresentation. Representation and analysis are closely linked: mathematical and computational tools, however powerful, cannot extract more information than is latent in a representation.Through the vehicle of GIS, many researchers are adopting the Euclidean model and its related analytical possibilities without realizing its assumptions or its alternatives. Rather than locking researchers into a single representation, GIS could serve as a toolkit for estimating and exploring alternative geographic representations and their analytical possibilities for a given geographic phenomenon or problem. Reconsidering and expanding the geographic representation model underpinning both SA and GIS is an unexplored avenue for improving analytical capabilities of both.Theories and techniques for alternative geographic representations and analyses exist in the SA and geographic information science (GIScience) literatures. 2 SA has a small but steady current of literature on representation issues in analysis, including theories of geographic space and techniques for estimating distance metrics, analyzing geographic relationships between spatial...