The problem of plasma expansion into a vacuum is revisited with the addition of a finite boundary condition; an electrically insulated surface. As plasma expands towards a charge-accumulating surface, the leading electron cloud charges the surface negatively, which in turn repels electrons and attracts ions. This plasma–surface interaction is shown to result in a feedback process which accelerates the plasma expansion. In addition, we examine the decrease in (negative) surface potential and associated near-surface electron density. To investigate this plasma coupling with an electrically floating surface, we develop an analytic model including four neighbouring plasma regions: (i) undisturbed plasma, (ii) quasi-neutral self-similar expansion, (iii) ion front boundary layer and (iv) electron cloud. A key innovation in our approach is a self-contained analytic approximation of the ion front boundary layer, providing a spatially continuous electric field model for the early phase of bounded plasma expansion.