April

Ungerleider, Dorothy Fink

doi:10.4324/9780203831540-10

Educational Therapy in Action 2011

DOI: 10.4324/9780203831540-10

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April

Dorothy Fink Ungerleider¹

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2022

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The Kingdom of Satisfaction

Carvalho

Silva

Cavalcante

et al. 2022

Handbook of Research on Gamification Dynamics and User Experience Design

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The results presented in this chapter come from a case study of gamification at Neurotech, a company located in Porto Digital, Recife, Pernambuco, Brazil. The objective was to develop a solution to improve the productivity and satisfaction rates of the company's clients. In general, the authors used contributions on gamification from Patrício, Moreira, and Zurlo; Burke; Costa and Marchiori; and Vianna et al. to which they added Mastrocola's playful learning, Huizinga's magical circle, Bartle's player profile, and engagement in the organizations of the Gallup Institute. For the experiment, the Gamification Canvas and the Trello tool were used to develop and monitor the “Kingdom of Satisfaction” activities. Among the results achieved, a significant increase in cooperation between teams and participants was identified, in addition to reaching a 100% customer satisfaction rate.

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The Kingdom of Satisfaction

Carvalho

Silva

Cavalcante

et al. 2022

Handbook of Research on Gamification Dynamics and User Experience Design

View full text Add to dashboard Cite

show abstract

scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.

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April

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The Kingdom of Satisfaction

The Kingdom of Satisfaction

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