Alloyed Zn
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Ti
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O
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nanostructures were prepared by a thermal condensation process employing ethanolic mixtures of zinc acetate dihydrate and titanium alkoxide, without additional use of additives. It has been found that the nanocrystal growth takes place at temperatures above 350 °C yielding cubic spinel Zn2TiO4, cubic ZnTiO3, or hexagonal ilmenite ZnTiO3. Their preferential appearance and size tuning between 5 and 80 nm was possible by varying the starting sol condensation conditions, Zn/Ti-ratio and sintering temperature. The electronic transitions in these ternary oxide semiconductor nanocrystals were observed at photon energies between 3.6 and 3.8 eV that reflects the presence of a wider optical gap than that known for the corresponding binary oxides ZnO and TiO2. We also noticed a strong influence of Eu3+ doping on the resulting structural and optical properties. Despite its large ionic size, this lanthanide efficiently intervenes in the evolution process by blocking the nanocrystal growth and the cubic-to-hexagonal transformation in ZnTiO3. Its preferential incorporation into spinel phase is manifested by the activation of a strong red intrashell fluorescence and a significant Stark splitting of the 5FJ states. The comparison of the spectral response and asymmetry ratio values deduced from the experimental Eu3+ luminescence data collected on structurally similar Zn2TiO4 and ZnTiO3 nanophases suggests the hypothesis that cubic ZnTiO3 has a structure of an inverse defect spinel. Our study has not confirmed the existence of the previously reported and often recalled defect spinel Zn2Ti3O8.