The viscosity of household care products plays an important
role
in pleasant delivery using consumer experience at home. A novel solution
to mitigate the sharp rising of viscosities at low temperatures of
detergents was proposed. By designing the formulation of the surfactant
blend, formulators can achieve acceptable viscosity profiles in the
temperature range encountered in daily life. The verification and
modulation of formulas bearing parabolic viscosity–temperature
behavior were systematically studied, including in single, binary,
and ternary systems, based on the modulation of sodium ethoxylated
alkyl sulfate (AES) by other anions, zwitterions, and nonions. The R ratio theory was used to have a better understanding of
the molecular assembly of surfactants behind the parabolic behavior
exhibited in rheology analyses. One of the key findings is that the
parabolic viscosity–temperature phenomenon could be easily
observed in the highly hydrated ethoxylated anionic systems like AES-based
systems. For those anions lacking ethoxylation, especially sodium
linear alkylbenzene sulfonate (LAS), the monotonic variation of hydration
affinity with temperature led to the disappearance of parabola in
the observed temperature window (>0 °C). Moreover, salinity
played
an important role in the hydration affinity of the polar group and
the interaction between the hydrophilic headgroups. A balanced salinity
should be optimized to modulate the hydration affinity in a desired
range so that the parabola could be easily tuned within the target
temperature region. These findings provide opportunities for the formulators
in the household care industry to design products with better pourability
through carefully selecting a combination of surfactants and fine-tuning
their ratios to improve consumer use experience, especially in winter.