“…17 As a part of the tripartite rhetoric, figures of speech rely on the general definition of balāġa hinged on the requirements of the situation of the enunciation -muqtaḍà l-ḥāl. 18 As underlined by Ghersetti (1998), Bauer (2007), and Larcher (2009and Larcher ( , 2013, the importance devoted to the situation of the enunciation demonstrates the essential pragmatic nature of rhetoric, namely the relevance of the context -maqām -and the audience in the formulation of the utterance. In applying this statement to the work of art -such as, for example, poetry -, we face a twofold value of the context.…”