Taking as its starting point Slavoj Žižek's (1997) The Plague of Fantasies, this paper considers how the electronic mediascape and its contagious practices have come to dominate all areas of contemporary reportage and history-making. It suggests that Web 2.0's reliance on 'mob-thinking' can lead to a rapid and widespread erasure of alternative accounts and non-dominant narratives. Against this background, the paper explores the urgency of developing an 'archaeology of now' which could provide a stimulus for the production of alternative viewpoints and contemporary histories. Such an archaeology might involve not only a focus on contemporary material evidence, but also the analysis of virtual material culture and the excavation of virtual media to reveal the power structures and micro-histories of its dominant narratives. The paper is intentionally provocative, aiming to stimulate a broader engagement with an archaeology of the present.
KeywordsArchaeologies of the present; electronic mediascape; Web 2.0; 'mob-thinking'; virtual material culture; cyber-archaeology
Author bio
IntroductionIn this paper I want to consider a topic which has received very little comment by archaeologists; that is, the implications of ways in which Web 2.0 promulgates a belief in the 'wisdom of crowds', and the ways in which this has come to influence the process of contemporary reportage, and by extension, history-making. I argue that the 'wisdom of crowds' has been significantly overstated, and that an over-reliance on mob-thinking can lead to a rapid and widespread erasure and subsequent elimination of alternative accounts and non-dominant narratives. The growth of the World Wide Web and associated electronic media over the past two decades has provided unparalleled access to data and information to many widely dispersed individuals across the globe. Yet such material is both highly unstable, and due to its viral nature, highly partial. This situation provides an important argument for the urgency of developing an 'archaeology of now', with a dual focus on material evidence (which might reveal alternative perspectives and accounts of recent events) and the 'excavation' of virtual accounts to reveal their dynamic power structures and microhistories. Furthermore, in an increasingly 'virtual' world, archaeology needs to begin to consider virtual material culture by developing an approach which we might think of as a sort of 'cyberarchaeology' (Harrison 2009). While archaeologists have been slow to engage with the internet, others outside the discipline have not only emphasised the materiality of digital artefacts, but have employed a range of archaeological metaphors to describe its dynamics. Many commentators on the need for an archaeology of the contemporary past have emphasised its role in uncovering those things which late modernity has 'hidden', overwritten, made absent or obscured (e.g. Buchli and Lucas 2001;Buchli 2002; González-Ruibal 2008;Piccini and Holtorf 2009; Harrison and Schofield 2010). The paper is not a deta...