This paper investigates how a company in the subsea industry are transferring needs and operational experience from Life‐of‐Fields functions to Engineering functions, to allow for more holistic life cycle design and to improve engineering solutions. The subsea industry is changing, putting more emphasis on total life‐cycle cost. In order to improve their offerings, suppliers within this industry see the need for more effective utilisation of Life‐of‐Field's needs and operational experience. Challenging communication between Life‐of‐field and Engineering affect transference of needs and operational experience, hindering engineering for life cycle. To research this problem, we investigated the operational process and made in‐depth interviews of relevant personnel at both the Engineering and Life‐of‐field functions of a global subsea supplier. We discovered that suboptimal transference of needs and operational experience between the Life‐of‐Field and Engineering functions results in added work, repetitive design issues and operational inefficiencies from project to project. We found an insufficient organisational process, low prioritisation of cross‐functional feedback together with formal tools not fit for purpose to be the predominant causes for ineffective transferring of needs and operational experience between Life‐of‐Field and the other functions. Suggestions for improving the transference of needs and operational experience are presented based on the findings and analysis.