Ardahan İli̇nde Kirsal Turi̇zm Potansi̇yeli̇ni̇n Sayisallaştirilmiş Swot Anali̇zi̇ İle Değerlendi̇ri̇lmesi̇

Abstract

Having gradually gained importance in the recent years, rural tourism is one of the fundamental means of rural development in terms of its providing an opportunity for utilizing the local potential and sources, its raising of the welfare level of the people in the region by creating additional sources of income and employment, its contribution to cultural interaction, its encouraging of the conservation of natural and cultural assets, and the development of the physical infrastructure in rural areas. Therefore, rural tourism is a quite important activity with a multidimensional impact on the potential development of an area. In this study, it is aimed to reveal the rural tourism potential of Ardahan province, whose rural population rate is at a quite high level as compared with that of Turkey in general. It is a province that represents a continuous source of migration, which lags behind the averages of the country in terms of many socioeconomic indicators, and in which a common problem of rural poverty is experienced, and to develop strategies to utilize this potential. The techniques of SWOT analysis and the Analytic Hierarchy Process (AHP) were collectively employed to develop the strategies. The strengths and weaknesses of Ardahan in terms of rural tourism and the opportunities and threats it might be confronted with were set forth by means of the SWOT analysis, whereas the AHP technique was used to determine the priorities of the SWOT factors in developing the strategies. Within the scope of the study, 7 strategies were proposed to utilize the rural tourism potential in Ardahan province, namely i) to inventory and map rural tourism and to determine the routes of rural tourism; ii) to promote the tourism assets at the locality; iii) to ensure cooperation among the tourism stakeholders; iv) to train the local people regarding rural tourism; v) to develop home pension operating; vi) to improve the transportation infrastructure; and vii) to make rural tourism sustainable. It is expected that the consideration of the proposed strategies by local governors and decision-makers will make significant contributions to the proper utilization of the rural tourism potential in the province.

SWOT-AHS Yöntemi ile Korunan Alanlarda Ekoturizm Stratejilerinin Belirlenmesi: Aksaray- Ihlara Özel Çevre Koruma Bölgesi (ÖÇKB) Örneği

“…Ecotourism in protected areas has become an increasingly important concept for the sustainability of tourist destinations. Many ecotourism studies on protected areas in the literature are based on multi-criteria decision making techniques (Kajanus et al, 2004;Akbulak and Cengiz, 2014;Akbulak, 2016;Fabac and Zver, 2011;Arsić et al, 2017;Demir et al, 2016;Yılmaz and Zorlu, 2018;Demir and Atanur, 2019;Kişi, 2019). In this article, we aimed to develop ecotourism strategies with multicriteria decision making techniques in order to minimize the effects of tourism on a natural and culturally sensitive area.…”

Pinarbaşi Desti̇nasyonunun Pazar Potansi̇yeli̇ni̇n Değerlendi̇ri̇lmesi̇ne Yöneli̇k Bi̇r Swot Anali̇zi̇

“…SWOT analizi yöntemi ile üstünlükler ve zayıflıklar ile fırsat ve tehditler liste halinde belirtilebilmekte ve yöntem her alanda kullanılabilmektedir (Hill ve Westbrook 1997: 47;Cebecioğlu, 2006;Goranczewski ve Puciato, 2010: 48;Emir, 2011: 7;Reihanian vd., 2012: 225). Stratejik pazarlama planlamasının birinci aşamasını oluşturan ve işletme ürün portföyünü, pazar çekiciliğini, mevcut pazar şartlarına göre işletmenin güçlü ve zayıf yönlerinin tespit edilmesi ve karşılaşabileceği tehdit ve değerlendirilebileceği fırsatlar için durum analizi yapılması gerekmektedir (Altunışık vd., 2014: 255;Karabulut, 2004: 84-89 (Kartakoullis ve Karlis, 2002;Çetinkaya, 2014), kırsal turizm (Akça, 2006;Zhang, 2012;Akbulak, 2016;Fons vd., 2011;Sanagustin vd., 2011;Kızılaslan ve Ünal, 2014;Noori ve Zand, 2013;Emir, 2012;Okan vd., 2016;Ongun vd., 2016;Polat vd., 2014), destinasyonlar ve turizmin geliştirilmesi (Goranczewski ve Puciato, 2010;Mahmoudi; Haghsetan; Maleki, 2011: 136-141; Soyak, 2016;Karadeniz vd., 2007), sağlık turizmi (Wong vd., 2014), bölgesel turizm ve imaj (Vladi, 2014;Oreski, 2012), ekoturizm ve milli parklar (Sayyed vd., 2013;Reihanian vd., 2012;İnayet ve Akbulak, 2010;Orhan ve Karahan, 2010;Surat vd., 2011), bölgesel turizmin geliştirilmesi (Birdir ve Karakan, 2015;Durgun, 2007;Özgen, 2010;Sabbağ, 2011;Kara, 2016;Yeşiltaş vd., 2009;Acar vd., 2017;…”

Bi̇r Turi̇zm Desti̇nasyonu Olarak Develi̇'ni̇n Turi̇zm Potansi̇yeli̇ni̇ Beli̇rlemeye Yöneli̇k Bi̇r Swot Anali̇zi̇

“…İlk olarak, Heinz Weilrich tarafından ortaya atılmış olan SWOT Üstünlükler (Strenghts), Zayıflıklar (Weaknesses), Fırsatlar (Opportunities) ve Tehditler (Threats) kelimelerinin İngilizce baş harflerinden meydana gelmektedir (Kotler et all, 1999:94;Aktan, 2008:7;Cebecioğlu, 2006:79). SWOT kelimesinin Türkçe literatürde karşılığı; Fırsatlar (Opportunities), Üstünlükler (Strenghts), Tehditler (Threats), Zayıflıklar (Weaknesses) kelimelerinin baş harflerinden meydana gelmek suretiyle FÜTZ Analizi olarak yer almaktadır (Gökçe, 2006:10 (Akbulak, 2016;Kızılaslan ve Ünal, 2014;Noori ve Zand, 2013;Bernroider, 2002;Birdir ve Karakan, 2015;Emir, 2012;Okan vd., 2016;Ongun vd., 2016;Orhan ve Karahan, 2010;Ören ve Şahin, 2014;Özgen, 2010;Sarıışık vd., 2011;Soyak, 2016;Surat vd., 2011;Karadeniz vd., 2007;Yeşiltaş vd., 2009;Acar vd., 2017…”