The dynamics of the self-assembly process of thiol molecules on Au(111) is affected by the interplay between molecule-substrate and molecule-molecule interactions. Therefore, it is interesting to explore the effect of a second anchor to the gold surface, in addition to the S atom, on both the order and the feasibility of phase transitions in self-assembled monolayers. To assess the role of an additional O anchor, we have compared the adsorption of two mercaptobenzoic acid isomers, 2-mercaptobenzoic acid (2-MBA) and 4-mercaptobenzoic acid (4-MBA), on Au(111). Results from scanning tunneling microscopy, X-ray photoelectron spectroscopy, electrochemical techniques, and density functional theory calculations show that the additional O anchor in 2-MBA hinders surface mobility, reducing domain size and impeding the molecular reorganization involved in phase transition to denser phases on the Au(111) substrates. This knowledge can help to predict the range order and molecular density of the thiol SAM depending on the chemical structure of the adsorbate.