“…Soft information is defined as information that is difficult to communicate in a 1 Amel, Barnes, Panetta, and Salleo [2004] and Berger, Demsetz, and Strahan [1999] provide concise literature reviews on this subject. 2 The literature along this line includes Cornnet, McNutt, and Tehranian [2004], Hosono, Sakai, and Tsuru [2006], Houston, James, and Ryngaert [2001], Humphrey and Vale [2004], Kane [2000], Knapp, Gart, and Becher [2005], Penas and Unall [2004], Rhodes [1998], Rime and Stiroh [2003], Stiroh [2000], Stiroh and Rumble [2006], and Yamori, Harimaya, and Kondo [2003]. 3 As for deposit interest rates, it is found that they temporarily go down after bank mergers (Prager and Hannan [1998]) but eventually go up as efficiency gains materialize in the long-run (Focarelli and Panetta [2003]).…”