2015
DOI: 10.1016/j.jclepro.2015.01.032
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Are Cradle to Cradle certified products environmentally preferable? Analysis from an LCA approach

Abstract: a b s t r a c tThe Cradle to Cradle (C2C) certification has gained popularity amongst companies as a way to distinguish more environmentally friendly products. This article analyzes the C2C certification by determining how successful this eco-labeling scheme is in distinguishing environmentally preferable products in order to probe if the certification informs correctly to the consumer about the environmental performance of products. Furthermore, we identify for which product types the C2C certification really… Show more

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Cited by 46 publications
(40 citation statements)
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“…The certifications represent a stimulus from the bottom, in a bottom-up logic, in line with the literature (see, for example, [66][67][68][69][70][71]), for more sustainable manufacture of products and in accordance with the circular economy principles.…”
Section: Consumer Behaviormentioning
confidence: 52%
“…The certifications represent a stimulus from the bottom, in a bottom-up logic, in line with the literature (see, for example, [66][67][68][69][70][71]), for more sustainable manufacture of products and in accordance with the circular economy principles.…”
Section: Consumer Behaviormentioning
confidence: 52%
“…in the primary aluminium production, and since the C2C certification levels here included (B, S, G) only considers the manufacturing stage rather than the entire life cycle, C2C misses the fact that NRE is being utilized, by whoever outside the manufacturing stage. The lack of life cycle perspective has already proven to bias the outcomes of the C2C certification for product categories such as office buildings, textiles and TV & lamps categories, with high energy consumption during use stage (Kausch and Klosterhaus, 2015;Llorach-Massana et al, 2015), and is here challenged for aluminium packaging, which has high energy consumption during the raw material manufacturing stage.…”
Section: Methodological Challengesmentioning
confidence: 99%
“…One of the outcomes of such analyses is that C2C products will not necessarily perform well in an LCA. Despite this C2C/LCA misalignment LCA remains the preferred tool to quantify the environmental improvements of products before and after the C2C certification (Llorach-Massana et al, 2015;Trucost, 2014). LCA is widely used as a decision support tool in the packaging industry, despite the influence of subjective choices on the outcomes of results, both at methodological (e.g.…”
Section: Introductionmentioning
confidence: 99%
“…Moreover, because the overall environmental performances of a product depend not only on the manufacture of the product itself, but also on the whole life cycle (see, e.g., the impact from refrigeration of beverages in certain geographical contexts), the limited focus of the C2C certification on the product can therefore benefit from the inclusion of a broader life cycle perspective. There has recently been a discussion on whether C2C certified products are better from an environmental point of view; see Llorach‐ Llorach‐Massana and colleagues () and the rebuttal by Kausch and Klosterhaus (). The primary aim of the C2C design framework is to provide guidelines for product quality and innovation, and not strictly to communicate the environmental issues associated with a product.…”
Section: Conclusion and Recommendationsmentioning
confidence: 99%