“…By contrast, job seekers with low moral identities may respond more to salaries, benefits, and development prospects in the process of seeking jobs, instead of focusing on social and environmental responsibility. Based on the above analysis, this paper proposes the following hypothesis: At present, many studies continue with Study 2 after conducting Study 1 to verify a hypothesis convincingly (e.g., Duan, Xia, & van Swol, 2018;Keem, Shalley, Kim, & Jeong, 2018;Wang, Owens, Li, & Shi, 2018). Therefore, we will report on two studies that provide supporting evidence for the impact of environmental innovation on a firm's attractiveness, as well as the mediating effect of pride and the moderating effect of moral identity.…”