“…In the past, big companies from developed countries have tapped into the globalization trend by participating in international markets to overcome intense competition in domestic markets and exploit additional sales opportunities. Recently, companies from emerging countries 1 have shown rapid export growth, gaining more occurrence in the global economy, challenging established multinational companies (MNCs) from developed economies (Aulakh, Kotabe and Teegen, 2000;Hoskisson et al, 2000;Aulakh, 2007;Guillén and García-Canal, 2009;Sethi, 2009;Cyrino, Barcellos and Tanure, 2010;Berrill and Mannella, 2013;Bianchi, 2014;Grosse, 2016). Latin American countries such as Chile, Brazil and Argentina have displayed this development .…”