“…In addition, the frequency and preference of Non-sensory factors (risk perception, behaviour, personal attributes and beliefs) as well as sensory elements (texture, taste, smell, freshness) may influence food preferences, including fish (Honkanen et al, 2005). Moreover, it is reported that fish consumption in Ethiopia is limited due to lack of interest, lack of availability, fear of spoilage, religious matter and lack of habit of consumption (Alemu and Adesina, 2016). Fish consumption, production, and export could all be improved by implementing practical and long-term plans to solve linked obstacle factors in one's own country (Supartini et al, 2018).…”