“…[89] agrees with this by mentioning that there are at least 80 theories of behavior in different sciences of the subject (sociology, anthropology, psychology, and economics). This affirmation can be sustained by knowing the enormous amount of variables that affect the sustainable behavior of subjects, among which are: gender [6,15,[90][91][92], age [6], personality [48,[93][94][95][96], income [83,92,[97][98][99], access to information and analytical skills [2,38,82,100], family [54,101], society and its agents [55,56,79,81,102,103], technology and digital opinion [87,104], values [83], culture [3,67,[105][106][107], marketing initiatives [48], religion [52,53], physical activity [108], or crises, such as the COVID-19 pandemic [15,20,22], to mention a few. It highlights how even aspects linked to the perception of masculinity (o...…”