Are heterogeneous customers always good for iterative innovation?

Jiang, Xiaoxian; Jin, Ruijie; Ming, Gong; Li, Mingzhu

doi:10.1016/j.jbusres.2021.09.024

Cited by 9 publications

(5 citation statements)

References 76 publications

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“…From the perspective of organizational learning, lean startup strategy predisposes entrepreneurs to maintain an iterative mindset, actively seek information feedback and carry out iterative learning. Although previous studies have emphasized the importance of iterative innovation [ 66 ], there is a lack of necessary explanation for the formation and cultivation of learning behaviors before innovation capacity building. Therefore, this study believes that lean startup strategy, as an important antecedent for triggering iterative learning in organizations, has higher requirements for the learning ability of entrepreneurs based on its confirmatory learning criteria [ 67 ], requiring them to strengthen their learning of user feedback, thereby triggering the processes of responsive learning, interactive learning, trial-and-error learning, and continuous learning, improving product development capabilities and promoting sustainable entrepreneurship in the cycle.…”

Section: Discussionmentioning

confidence: 99%

Can adopting lean startup strategy promote the sustainable development of new ventures? The mediating role of organizational iterative learning

Zhuge,

He,

Yuan

et al. 2023

PLoS ONE

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When high uncertainty becomes the norm in entrepreneurship, entrepreneurial failure often becomes the first natural barrier that new ventures face. In dynamic environment, there is still a lack of clear answers on what strategic orientation new ventures need to adopt to improve organizational learning efficiency and achieve sustainable development. Lean startup theory believes that the entrepreneurial process is also a process where organizational cognition is constantly iterated and updated, which drives entrepreneurs to explore business opportunities through iteration learning and early customer insight. The paper aims to describe and examine the relationship between lean startup strategy, organizational iterative learning, and sustainable development of new ventures. This model is tested on the survey data of R&D departments of 325 technology new ventures in China. The research results show that: lean startup strategy can positively affect sustainable performance of new ventures; organizational iterative learning plays a mediating role in the relationship between lean startup strategy and sustainable development; market dynamics positively moderate the relationship between organizational iterative learning and sustainable development, while technology dynamics negatively moderate this relationship; furthermore, the two also moderate the process of lean startup strategy influencing sustainable development through organizational iterative learning, and that moderated mediating effect is significant. The research results reveal that entrepreneurs should deepen lean startup practices in new business layout, advocate the iteration and output of advanced knowledge, help enterprises establish proprietary knowledge barriers, and achieve sustainable development.

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Section: Discussionmentioning

confidence: 99%

Can adopting lean startup strategy promote the sustainable development of new ventures? The mediating role of organizational iterative learning

Zhuge,

He,

Yuan

et al. 2023

PLoS ONE

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show abstract

“…Previous literature on product innovation mainly focuses more on the innovation characteristics, process mechanism, antecedents and outcomes of a specific new product or a generation of products, but it pays less attention to the continuity of innovation or multiple generational innovations (Fursov and Linton, 2022; Sun and Zou, 2018). Multigenerational product innovation is defined as the development of multiple generations of new products on the basis of improving the functions or technologies of existing products (Jiang et al , 2022; Chen et al , 2021; Hann et al , 2016), which highlights the improvements or extensions of existing products to innovate successive or subsequent products and emphasizes more on linkage and continuity between two generations of products (Chen et al , 2021; Bornemann et al , 2020). By leveraging the existing knowledge or technology for next-generational products in the multigenerational product innovation process, enterprises can obtain cost benefits, accelerate product innovation, enhance their capabilities to resist risks, satisfy the different needs of customer segments and maintain advantages in the industry evolution process (Kim et al , 2021; Chen et al , 2021; Bornemann et al , 2020).…”

Section: Literature Reviewmentioning

confidence: 99%

“…The tide of volatility, uncertainty, complexity and ambiguity roils the financial markets (Manimuthu et al , 2021). Under such circumstances, enterprises tend to adapt iterative methods of innovation to cope with turbulent environments (Cohen and Tripsas, 2018; Jiang et al , 2022) – such as, multiple generations of mobile phones or laptops (Bhatia et al , 2020). This type of innovation is called multigenerational innovation, which refers to the functional or technological substitution of earlier product generations by newer ones to achieve successive generational product innovation (Mehra et al , 2022; Chen et al , 2021).…”

Section: Introductionmentioning

confidence: 99%

“…This type of innovation is called multigenerational innovation, which refers to the functional or technological substitution of earlier product generations by newer ones to achieve successive generational product innovation (Mehra et al , 2022; Chen et al , 2021). Introducing multigenerational product innovation can not only benefit enterprises by maximizing profits and lowering costs because of customers’ preference for purchasing a new product if its value exceeds that of the current product (Jiang et al , 2022; Kim et al , 2021) but also helps firms maintain competitive advantages in the industry evolution via continuous innovation (Chen et al , 2021).…”

Section: Introductionmentioning

confidence: 99%

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Multigenerational product innovation process in electronic information industry: a qualitative study

Zou²,

Guo

2022

CMS

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Purpose Developing multigenerational products through iteration helps enterprises cope with environmental uncertainty and maintain lasting competitive advantages in a globally competitive environment. From the knowledge integration perspective, this study aims explore how enterprises achieve multigenerational product innovation. Design/methodology/approach An exploratory case study design is used to explore the multigenerational product innovation process. Findings This study proposes a model of the multigenerational product innovation process and shows that knowledge integration includes two important parts: the internalization of external knowledge and intergenerational knowledge integration. This study further conclude that multigenerational innovation has three main channels: rapid iteration, continuous reflection and coordination. Originality/value First, this study presents a theoretical model of the process of multigenerational product innovation, including triggers, knowledge integration, learning systems and outcomes, and further enhances our understanding from product innovation to multigenerational product innovation. Second, this study contributes to the literature on the multigenerational product innovation process by revealing the knowledge integration process of the internalization of external knowledge and intergenerational knowledge integration.

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“…The information provided by customers is heterogeneous, which cannot directly affect firms' innovation activities, but requires firms to learn such information (Jiang et al, 2022). Gulati and Sytch (2007) argued that exploitative learning could occur when firms entirely use the information provided by customers to carry out various innovative activities.…”

Section: 2mentioning

confidence: 99%

How do firms use virtual brand communities to improve innovation performance? Based on consumer participation and organizational learning perspectives

Zheng

Liu

Zhang

et al. 2022

EJIM

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PurposeIn the context of virtual brand communities (VBCs), based on self-determination theory and organizational binary learning (OBL) theory, this study investigates the direct and indirect effects of various dimensions of consumer participation (CP) on firm innovation performance (FIP) and the mediating role of OBL. By introducing the perspective of knowledge absorptive capacity (KAC), this study examines the moderating effect of KAC on the relationship between OBL and TIP.Design/methodology/approachIn this study, 751 samples are collected from Chinese firms, and stratified adjusted regression analysis is used to conduct empirical tests.FindingsInformation provision or co-creation directly affects FIP; the latter is more significant than the former, while social interaction does not directly affect FIP. Exploitative or exploratory learning plays a mediating role in the relationship between information provision or co-creation and FIP. In contrast, exploratory learning plays a mediating role in the relationship between social interaction and FIP. KAC has a positive moderating effect on the relationship between exploitative learning or exploratory learning and FIP. When the firm has a low KAC, the improvement of FIP through exploratory learning is slight.Originality/valueIn VBCs, this study tries to divide the dimensions of CP. It also clarifies the mediating effect of OBL on CP and FIP. In addition, it explores the moderating effect of KAC on OBL and FIP. The conclusions of this study provide theoretical support and practical inspiration for firms to use VBCs to improve FIP.

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Are heterogeneous customers always good for iterative innovation?

Cited by 9 publications

References 76 publications

Can adopting lean startup strategy promote the sustainable development of new ventures? The mediating role of organizational iterative learning

Can adopting lean startup strategy promote the sustainable development of new ventures? The mediating role of organizational iterative learning

Multigenerational product innovation process in electronic information industry: a qualitative study

How do firms use virtual brand communities to improve innovation performance? Based on consumer participation and organizational learning perspectives

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