Are low- and middle-income countries profiting from fast fashion?

Khurana, Karan; Muthu, Subramanian Senthilkannan

doi:10.1108/jfmm-12-2020-0260

Cited by 10 publications

(5 citation statements)

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“…This disruption has helped the nation to slow down production and consumption which was the need of the hour. The global fashion value chain is under the sustainability scanner for over two decades due to its social and environmental cost (Khurana and Ricchetti, 2016 ; Niinimäki et al., 2020 ; Khurana & Muthu, 2022 ).…”

Section: Discussionmentioning

confidence: 99%

The Indian fashion and textile sector in and post COVID-19 times

Khurana¹

2022

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The fashion and textile sectors have proved to be the socio-economic booster for developing countries in the last two decades. This article looks into the challenges faced by the Indian fashion and textiles sector in and post-pandemic. The current COVID-19 crisis has presented the sector with a unique set of challenges that are indeed the future strategies.Primary and secondary research methods were used to explore the impact of the pandemic on the sector in India. A systematic literature review (S.L.R.) is carried out to collect secondary data from scientific journals and development corporations. For primary research, top managers and owners from ten large-size fashion and textile companies were qualitatively interviewed to validate the secondary data. The value chain analysis (V.C.A.) model was used to perform a stage-wise analysis to provides an assessment of the current scenario and recommend solutions accordingly.Existing literature discusses the impact on the Indian economy in general and there is no significant research on the fashion and textile sector. In accordance with the empirical evidence, the author has developed a digital value chain model that is novel to the sector. It shall help both the domestic and export sector to come back to business and prepare for a similar crisis in the future.

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Section: Discussionmentioning

confidence: 99%

The Indian fashion and textile sector in and post COVID-19 times

Khurana¹

2022

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“…The concept of sustainability means that businesses make a moral commitment to society as a whole, which requires going beyond the simple concept of profit maximization. Khurana and Muthu (2022) state that before the pandemic, the fashion industry worldwide was dominated by unsustainable practices with high social and environmental costs. However, the pandemic crisis is a signal of nature to find a balance between economic development and societal harms, such as theft and copyright problems, pollution and waste, modern slavery and single-use culture (Saxon, 2021).…”

Section: Literature Reviewmentioning

confidence: 99%

“…However, the pandemic crisis is a signal of nature to find a balance between economic development and societal harms, such as theft and copyright problems, pollution and waste, modern slavery and single-use culture (Saxon, 2021). In this regard, Pelikánová et al (2021) and Khurana and Muthu (2022) suggest measuring the effectiveness of a business model through environmental and social indicators. Berg and Amed (2020) state that the business model based on intensive demand generation, frequent presentation of new collections of designer clothes and mass production ceased to bring high profitability and lost its meaning.…”

Section: Literature Reviewmentioning

confidence: 99%

Fast fashion: business models and strategies for adapting to the COVID-19 crisis

2022

JFMM

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PurposeThis study aims to develop and test a methodical approach to assessing the effectiveness of business models in fast fashion.Design/methodology/approachThe approach allows one to identify the key features of companies' adaptation strategies during the COVID-19 pandemic. The paper analyzes the economic profitability of the fast-fashion industry and establishes business opportunity trends. The author identifies a set of general characteristics of business related to supply and demand before and during the pandemic crisis. The study relies on descriptive statistics and statistical processing methods, including regression analysis, arithmetic mean and the indicator of market economy dynamics.FindingsThe study found that the fast-fashion business model allows companies to adapt to the new market norms because of its dual strategy: demand-driven transparency and supply-driven sustainability, within the logic of consumption. The results indicate that focus on sustainability and transparent stakeholder engagement helps companies to remain relevant in the fashion industry.Originality/valueThe results of the study can be used by general managers of companies, marketers and administrative managers to select strategies and make decisions under the current and future fashion industry demands in markets at different developmental stages.

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“…According to statistics (We are social, 2021), the number of citizens on social media has increased by more than 400 million over the past 12 months to reach 4.55 billion in October 2021 and the number of users is further increasing. Since a large number of consumers are present in the virtual space, it becomes quite efficient to reach and influence them for sustainable fashion (Khurana et al, 2021).…”

Section: Possible Solutionsmentioning

confidence: 99%

Discussing the fashion rental service and the attitude of the Hungarian population towards clothing rental models

Lengyel¹

2022

No Question: Sustainability Is Everyone’s Business : IV. BBS International Sustainability Student Conference Proceedings

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As traditional linear business models collapse and sharing economy thrives, it has become clear that the future of fashion is renting. New clothing rental companies are springing up like mushrooms in societies susceptible to innovative, sustainable solutions, in contrast, in Hungary circular business ideas to the textile industry remain somewhat isolated. This paper aims to discuss the clothing rental model, more specifically its functions and potential pitfalls, and examines the attitude of the Hungarian population towards this model. No similar scientific research has been conducted in this question; however greener fashion is in the interest of everyone. Apart from synthetizing related literature and analysing seconder data, my methodology consists of primary research, too: I conducted a survey of 360 people, moreover, an interview was done with the founder of an innovative, Netherlands-based clothing rental start-up, the so-called Palanta to answer my research question “Is Hungary ready to introduce the clothing rental model?” The expected result is no due to Hungarian’s price-sensitivity (H1) and apprehension from used apparel (H2). In order to further investigate the above question and my hypotheses, and to find the most effective ways of popularizing sustainable dressing, a content creator was interviewed. The aim of this research is to provide support to rental businesses pursuing to expand in Hungary by giving information on already operating fashion rental stores abroad and discovering Hungarians’ opinion and the potential problems.

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Are low- and middle-income countries profiting from fast fashion?

Cited by 10 publications

References 115 publications

The Indian fashion and textile sector in and post COVID-19 times

The Indian fashion and textile sector in and post COVID-19 times

Fast fashion: business models and strategies for adapting to the COVID-19 crisis

Discussing the fashion rental service and the attitude of the Hungarian population towards clothing rental models

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