Are Malaysian airline passengers willing to pay to offset carbon emissions?

Shaari, Nur Fatihah; Abdul‐Rahim, Abdul Samad; Afandi, Syamsul Herman Mohammad

doi:10.1007/s11356-020-08662-y

Cited by 27 publications

(39 citation statements)

References 24 publications

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“…The details of all of the independent variables, including descriptive statistics, are reported in Tables 2 and 3. It is quite interesting that about 70% of the respondents are female, which is quite similar to many previous studies examining carbon offset schemes such as Choi and Ritchie (2014) and Shaari et al (2020). The vast majority of our respondents are studying for an undergraduate degree and are aged under 25 years.…”

Section: Methodology and Datasupporting

confidence: 81%

“…Jou and Chen (2015) investigated the WTP of economy class air passengers for their flight from Taiwan to Hong Kong (1.5 hours' flying time) and estimated a mean WTP of only TW$39.05 (8.7 yuan). 3 A mean WTP of RM86 (about 140 yuan) was reported among Malaysian airline passengers by Shaari et al (2020). In Europe van Birgelen et al (2011) found that the average WTP for a short-haul flight was about €24 (180.8 yuan) and the mean WTP for a long-haul flight was €55 (about 414 yuan).…”

Section: Doddsmentioning

confidence: 99%

“…About half of these studies examine the WTP for a flight (e.g., Lu & Shon, 2012) while the other studies focus on the WTP per tonne of CO2 (e.g., MacKerron et al, 2019). The geographic focus of most of the existing literature on voluntary offsets is Europe (e.g., Brouwer et al, 2008;Blasch & Farsi, 2014) with a few papers on the Asia-Pacific region, including Australia (e.g., Choi & Ritchie, 2014;Choi et al, 2018;Shaari et al, 2020). Rotaris et al (2020) and Denstadli and Veisten (2020) pointed out that most studies focus on the WTP for the voluntary contribution for air travel emissions reduction while studies estimating the WTP for mandatory taxation schemes are small in number.…”

Section: Doddsmentioning

confidence: 99%

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Chinese future frequent flyers’ willingness to pay for carbon emissions reduction

Zhang

Cui

2021

Transportation Research Part D: Transport and Environment

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Carbon offset programs and carbon taxes have not been introduced to China's aviation sector, but may be implemented in the coming decade. This research surveys Chinese university students to understand the factors associated with their willingness to participate in and pay for voluntary carbon offsets and compulsory taxes for domestic and international travel. Our survey subjects represent the future frequent flyers and a generation likely to be impacted the most by global warming. We find that their willingness to pay (WTP) for carbon emissions reduction is positively related to income, levels of environmental concern and trust in the carbon offsetting/reduction projects.Females tend to have a higher WTP than males. The intention to contribute during the Covid-19 pandemic was lower. The mean WTP for the voluntary offsetting regime for domestic travel is approximately 36.33 yuan, whereas the mean WTP for domestic travel under the compulsory regime is about 28.65 yuan. For international travel, these two figures are 45.37 yuan and 71.70 yuan, respectively.

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Section: Methodology and Datasupporting

confidence: 81%

Section: Doddsmentioning

confidence: 99%

Section: Doddsmentioning

confidence: 99%

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Chinese future frequent flyers’ willingness to pay for carbon emissions reduction

Zhang

Cui

2021

Transportation Research Part D: Transport and Environment

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“…Given that the emissions generated clearly vary across kind of travellers, with the holiday makers being responsible for the largest amount, possible policy interventions need to be customised. Literature suggests both voluntary initiatives and soft measures as well as hard actions (flight taxes, emissions taxes, carbon budget) to reduce the emissions of holiday flights (Becken 2007 ; Higham et al 2016 ; Shaari et al 2020 ), with hard measures being considered the most effective ones (Higham et al 2016 ). Gössling et al ( 2020 ) show that a two-thirds majority of survey respondents are in favour of market-based measures that increase the cost of flying, policies that force airlines to reduce their emissions and legislation to abolish subsidies.…”

Section: Resultsmentioning

confidence: 99%

Determinants of CO2 emissions generated by air travel vary across reasons for the trip

Falk

Hagsten

2021

Environ Sci Pollut Res

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This study estimates factors of importance for the carbon dioxide equivalent (CO2e) emissions generated by travellers flying for different reasons based on representative Austrian micro data for the period 2014–2016. The annual average number of flights taken by adults vary between 0.1 (visiting friends) and 0.8 (going on holiday), and the amount of CO2e emissions generated by each return flight is approximately 1100 kg. This leads to a total of 6 million tonnes CO2e emissions per year. Results of the Pseudo Poisson Maximum Likelihood estimations reveal that the amount of CO2e emissions created is related to socio-demographic, locational and seasonal factors, although mainly for the largest group of travellers: the holiday makers. In this group, individuals with university degrees, young persons (16–24 years) and capital city residents generate the largest amounts of emissions, as opposed to persons with children and large households. Residents of the capital region each quarter cause 64 kg more CO2e emissions than inhabitants of rural areas, persons with university degrees create 74 kg larger emissions than those without degrees and young adults instigate 90 kg more emissions than middle-aged persons. CO2e emissions of holiday flights are highest in the first quarter of the year. The importance of education is also pronounced for CO2e emissions related to business travel, as is gender.

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“…Third, we look at the role of income. Research suggests that pro-environmental behavior increases with rising income levels (Blasch & Farsi, 2014;Choi, 2015;Denstadli & Veisten, 2020;Fatihah & Rahim, 2017;Jou & Chen, 2015;Rotaris et al, 2020;Seetaram et al, 2018;Shaari et al, 2020) 1 . Conceptually, this can be related to the extension of the low-cost hypothesis (Diekmann & Preisendörfer, 1998) regarding income, i.e.…”

Section: Pre-registered Hypothesesmentioning

confidence: 99%

Willingness-to-pay for CO2 offsets: A large-scale field study on revealed preferences in the aviation

Schlöder¹,

Berger²,

Kilchenmann³

et al. 2021

Preprint

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Studies assessing people’s willingness-to-pay for carbon offsets are overwhelmingly grounded in hypothetical stated-preference approaches. Here, we report on a large-scale observational field study involving a final sample of 63,520 bookings made with a European airline, allowing us to gauge willingness-to-pay for offsets in a revealed-preference approach. Our pre-registered study shows that the median willingness-to-pay to voluntarily offset a ton of CO2 from flight-related emissions is zero, with the mean willingness-to-pay being around 1 EUR. Neither prices of the offset nor airfares are predictive of offsetting behavior in a highly powered sample. Climate vulnerability of the destination has no significant impact on the compensation decision either. On the other hand, higher ancillary spending is associated with an increased likelihood to compensate, even though the effect size is low due to the general unwillingness to internalize flight-related emissions. Additionally, we find the choice of a vegetarian meal to be of similar predictive power (significant, but low in effect size given an overall low proportion of passengers choosing a vegetarian meal). Our results inform existing research on stated preferences as well as mitigation efforts relying on voluntary climate action.

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Are Malaysian airline passengers willing to pay to offset carbon emissions?

Cited by 27 publications

References 24 publications

Chinese future frequent flyers’ willingness to pay for carbon emissions reduction

Chinese future frequent flyers’ willingness to pay for carbon emissions reduction

Determinants of CO2 emissions generated by air travel vary across reasons for the trip

Willingness-to-pay for CO2 offsets: A large-scale field study on revealed preferences in the aviation

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