Are Mass-Market Digital Strategies an Oxymoron in the Luxury Fashion Industry? An Insight from China

Liu, Sindy; Henninger, Claudia E.

doi:10.1007/978-981-16-2926-6_8

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2023

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“…Data analysis and mining can be carried out on each link in the production process, providing a scientific basis for production decision-making. For instance, through big data analysis and forecasting, it is possible to optimize and adjust the production process, thereby enhancing production efficiency and quality [20] .…”

Section: Data-based Analysismentioning

confidence: 99%

Analysis of Intelligent Logistics and Supply Chain Management Reform in the Digital Era

Zhang

2023

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Owing to the constant progress and application of information technology, the digital transformation of intelligent logistics and supply chain management has become an inevitable trend. In the digital era, enterprises need to rely on various technical means to build intelligent logistics and supply chain management systems, improve operational efficiency and management level, to adapt to market changes and customer needs.

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Section: Data-based Analysismentioning

confidence: 99%

Analysis of Intelligent Logistics and Supply Chain Management Reform in the Digital Era

Zhang

2023

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Are Mass-Market Digital Strategies an Oxymoron in the Luxury Fashion Industry? An Insight from China

Abstract: C. E. (Accepted/In press). Are mass-market digital strategies an oxymoron in the luxury fashion industry? An insight from China. In Fashion in China in the 21st century: from design to branding Springer Nature.

Cited by 1 publication

References 29 publications

Analysis of Intelligent Logistics and Supply Chain Management Reform in the Digital Era

Analysis of Intelligent Logistics and Supply Chain Management Reform in the Digital Era

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