Abstract:
The objective of this paper is to explain how necessity-based women entrepreneurs in emerging markets tend to incline more towards survivability, ignoring aspects of growth. While, opportunity-based women entrepreneurs emphasize more on growth, often overlooking survivability. The existing literature has failed to perceive both together, merging opportunity and necessity-based women entrepreneurs in the context of business growth. We aim to address this gap, through the paper and touch upon concepts of… Show more
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