Are patents linked on Twitter? A case study of Google patents

Abstract

This study attempts to analyze patents as cited/mentioned documents to better understand the interest, dissemination and engagement of these documents in social environments, laying the foundations for social media studies of patents (social Patentometrics).Particularly, this study aims to determine how patents are disseminated on Twitter by analyzing three elements: tweets linking to patents, users linking to patents, and patents linked from Twitter. To do this, all the tweets containing at least one link to a full-text patent available on Google Patents were collected and analyzed, yielding a total of 126,815 tweets (and 129,001 links) to 86,417 patents. The results evidence an increase of the number of linking tweets over the years, presumably due to the creation of a standardized patent URL ID and the integration of Google Patents and Google Scholar, which took place in 2015. The engagement achieved by these tweets is limited (80.2% of tweets did not attract likes) but increasing notably since 2018. Two super-publisher twitter bot accounts (dailypatent and uspatentbot) are responsible of 53.3% of all the linking tweets, while most accounts are sporadic users linking to patent as part of a conversation. The patents most tweeted are, by far, from United States (87.5% of all links to Google Patents), mainly due to the effect of the two super-publishers. The impact of patents in terms of the number of tweets linking to them is unrelated to their year of publication, status or number of patent citations received, while controversial and media topics might be more determinant factors. However, further research is needed to better understand the topics discussed around patents on Twitter, the users involved, and the metrics attained. Given the increasing number of linking users and linked patents, this study finds Twitter as a relevant source to measure patent-level metrics, shedding light on the impact and interest of patents by the broad public.