Are persuasive items attractive and persuasive?

Abstract

1 "Persuasive technologies" refers to the information and communication technologies used to change attitudes and behaviors [2]. However, to ensure that elements of a Web site (message, logo, animations, etc.) play their persuasive role, they must be seen and read. Our study proposes to evaluate the "attractive" and "persuasive" power of elements considered "persuasive" by existing criteria. CCS CONCEPTS • Human-centered computing → HCI theory, concepts and models; Pointing; Visualization techniques.