Are publicly traded tourism and hospitality providers greenwashing?

Papagiannakis, Giorgos E.; Vlachos, Pavlos A.; Koritos, Christos D.; Kassinis, George I.

doi:10.1016/j.tourman.2024.104893

Cited by 9 publications

(3 citation statements)

References 23 publications

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“…In particular, the pursuit is to reduce negative social impacts that can directly affect local communities. Additionally, a place/destination advertised as sustainable and socially responsible can be used as a promotional technique to intrigue potential visitors [37]. Admittedly, it is considered an established concept for responsible tourists, described as sensitive to environmental issues and socially responsible practices in tourism destinations [38].…”

Section: Literature Reviewmentioning

confidence: 99%

Sustainable Place Branding and Visitors’ Responses: A Systematic Literature Review

Garanti,

Ilkhanizadeh,

Liasidou

2024

Sustainability

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Admittedly, tourism stakeholders become more aware of the negative impacts of tourism, and it has become increasingly important to brand and position destinations towards sustainability. The main concern is emphasizing economic, social, and environmental awareness and implementation at the destination level regarding planning and development. This paper identifies the importance of sustainable place branding as part of destination social responsibility in the current global context. The main focus is identifying visitors’ responses as part of sustainable destination marketing. The study conducts a systematic literature review by rigorously selecting 26 related articles from the 106 search results for further analysis. The study results highlight the emergence of sustainable place branding concepts in academic literature, especially after the post-pandemic period. The themes identified in the literature analysis revolve around sustainable place branding in creating unique tourism experiences and engagement that resonates with the visitors’ self-perceptions and expectations of a destination. Sustainable place branding positively impacts destination image, trust, value, and loyalty. Moreover, it can create positive visitor outcomes, such as an intention to revisit because of positive word of mouth. The article concludes with suggestions for future research, emphasizing the need to explore further sustainable place branding and its influence on visitors’ responses in the evolving landscape of global tourism.

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Section: Literature Reviewmentioning

confidence: 99%

Sustainable Place Branding and Visitors’ Responses: A Systematic Literature Review

Garanti,

Ilkhanizadeh,

Liasidou

2024

Sustainability

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“…Customers are also concerned about the true motivations behind the environmental initiatives communicated by tourism and hospitality service providers [12]. This concern arises from the deceptive practice of using eco-friendly promotions or marketing tactics to create the perception that a company's products, goals, and/or policies are ecofriendly [13].…”

Section: Introductionmentioning

confidence: 99%

“…Rahman et al [15] showed that customers who perceive that a hotel's environmental claims have ulterior motives are less likely to engage in environmental conservation efforts and are less likely to return. However, recent EFPs in the tourism and hospitality sectors have been welcomed by customers because they are less likely to be perceived as green washing [12]. Many companies are implementing environmental certification programs to reduce environmental damage and encourage the participation of consumers interested in green issues [16].…”

Section: Introductionmentioning

confidence: 99%

The Impact of Eco-Friendly Practices on Generation Z’s Green Image, Brand Attachment, Brand Advocacy, and Brand Loyalty in Coffee Shop

Ko,

Jeon

2024

Sustainability

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This study examined eco-friendly practices (EFPs), green image, and brand attachment to identify antecedents that affect coffee shop consumers’ brand advocacy and brand loyalty, targeting Generation Z, who are emerging as the primary agents of eco-friendly consumption. In particular, we applied only the tangible EFPs that consumers can observe to identify a clear relationship between perceptions of EFPs and consumer behavior. This is the most significant difference from previous studies. In this study, 287 people who responded that they had visited Starbucks, which was selected as the coffee shop brand to be investigated through a pilot test, were used as a sample. As a result of the verification, EFPs demonstrated a positive influence on green image and brand attachment, and green image appeared to have a positive effect on brand attachment. Brand attachment was confirmed to be an antecedent that strengthens brand advocacy and brand loyalty. This study contributes to the literature on environmental friendliness in the hospitality industry and can be used to establish sustainable, eco-friendly marketing strategies in the food service business.

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A toolkit for hotel environment management capability development

Wang,

Deng,

2024

Journal of Travel & Tourism Marketing

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Are publicly traded tourism and hospitality providers greenwashing?

Cited by 9 publications

References 23 publications

Sustainable Place Branding and Visitors’ Responses: A Systematic Literature Review

Sustainable Place Branding and Visitors’ Responses: A Systematic Literature Review

The Impact of Eco-Friendly Practices on Generation Z’s Green Image, Brand Attachment, Brand Advocacy, and Brand Loyalty in Coffee Shop

A toolkit for hotel environment management capability development

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