“…The best example is the application of the American Customer Satisfaction Index framework as an indicator for citizen satisfaction (Brown, 2007;Rodríguez, Burguete, Vaughan, & Edwards, 2009;Van Ryzin, Muzzio, Immerwahr, Gulick, & Martinez, 2004;Van Ryzin, 2004a;Van Ryzin, 2004b;Van Ryzin, 2005;Van Ryzin, 2015;Vigoda-Gadot & Mizrahi, 2007). The parallel between customers and citizens even extends to the linkage between higher quality assessments and outcomes such as citizen retention , willingness-to-pay for government provision (Collins & Kim, 2009;Donahue & Miller, 2006;Simonsen & Robbins, 2003, Wilson, 1983, and trust in government (Barnes & Prior, 1996;Van de Walle & Bouckaert, 2003;Van Ryzin, 2007;Vigoda-Gadot, 2006;Yang & Holzer, 2006). In sum, adopting a citizen-customer conception considers citizen satisfaction to primarily be a function of meeting the service quality needs of citizens.…”