Are Social Network Websites Effective Tools for Recruitment and Selection in Tourism Sector? An Exploratory Case Study

Abstract

This chapter is aimed at obtaining empirical data with regard to the research question, how both recruiters and job seekers take advantage of the integration of social network websites and recruitment & selection processes. Two major social network websites, LinkedIn and Facebook, have been examined due to the fact that they are mostly being used by human resources professionals and job seekers. Qualitative content analyses have been carried out by collecting data via in-depth and focus group interviews with recruiters of a holding that also operates in the tourism sector and with job seekers looking for a job in this sector. It has been observed that the purpose of job seekers’ usage of social network websites is to build networks, connections and reach new job opportunities. Likewise, businesses also aim to reach and attract candidates and communicate at the beginning of the recruitment process.