Are sustainable tourists a higher spending market?

Nickerson, Norma P.; Jorgenson, Jake; Boley, B. Bynum

doi:10.1016/j.tourman.2015.11.009

Cited by 98 publications

(58 citation statements)

References 46 publications

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“…The combination of pro-sustainable behavior and increased spending provides evidence of a market segment in which destinations can benefit [14].…”

Section: Discussionmentioning

confidence: 99%

“…An interesting question is: are pro-sustainable tourists a higher spending market? Furthermore, is it true that, as stated by Nickerson et al [14] (p. 176), "sustainable tourists have significantly higher spending patterns than less-sustainable tourists? "…”

Section: Should Tourists Be Willing To Pay More For More Sustainable mentioning

confidence: 99%

“…In that sense, an important challenge facing policymakers and marketing managers is to identify which tourists are willing to pay more for sustainable destinations and if pro-sustainable tourists spend more than their less-sustainable counterparts [14]. This paper's aim is to contribute an understanding of the role played by tourists to a destination as a strategic element of differentiation.…”

Section: Introductionmentioning

confidence: 99%

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Are Tourists Really Willing to Pay More for Sustainable Destinations?

Fernández

López-Sánchez

2016

Sustainability

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Abstract:The understanding of pro-sustainable behavior and its true economic implications is an important subject for tourism destination marketers and policymakers, especially given that limited research has focused on the economic implications of tourist preferences for more sustainable destinations. Following the identification of three different demand segments using the concept of "sustainable intelligence" (level of commitment, attitude, knowledge and/or behavior with regard to sustainability), this study hypothesizes that the tourist segment with high level of "sustainable intelligence" (called "pro-sustainable tourist") is willing to pay more to visit a more sustainable destination. The main aim of this paper is to use the logistic regression model to estimate the premium price that each segment is willing to pay to visit a sustainable destination. This paper reports the result of a willingness to pay study using data from 1118 respondents visiting the Western Costa del Sol (Andalusia, Spain), a mature sun-and-sand destination that is currently facing several developmental challenges supposedly associated with sustainability. The results obtained from this research study indicate that the tourist segment with high levels of "sustainable intelligence" is willing to pay more to visit a more sustainable tourism destination. However, there is little willingness to pay if the destination's commitment to sustainability increases the price of the tourism product (26.6% of respondents).

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“…The combination of pro-sustainable behavior and increased spending provides evidence of a market segment in which destinations can benefit [14].…”

Section: Discussionmentioning

confidence: 99%

Section: Should Tourists Be Willing To Pay More For More Sustainable mentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Are Tourists Really Willing to Pay More for Sustainable Destinations?

Fernández

López-Sánchez

2016

Sustainability

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“…On the other hand, Cheng et al, (2016) consider that ecotourists would positively influence on the intention, interest and willingness to pay a higher price for ecotourism products and services. In this sense, Nickerson et al (2016) concluded that sustainable tourists are willing to spend more, which can increase the benefit of offering sustainable tourism destinations. On the other hand, Ma et al (2018) conducted a study in the Nanling National Forest Park and the Dinghushan National Nature Reserve, finding that the most important factor in Chinese tourists is "relaxation and nature exploration".…”

Section: Theoretical Framework Motivations In Ecotourismmentioning

confidence: 99%

“…The segmentation of heterogeneous tourists according to their motivations allows tourism providers to create products and services preferred and valued by the destination markets (Lee et al, 2004). In this sense, the market segmentation strategy can be used to identify specific groups of tourists, provide better tourism packages, increase the benefits for destinations and develop a more efficient tourism policy and marketing planning (Díaz -Pérez et al, 2005;Nickerson et al, 2016;Xia et al, 2010).…”

Section: Theoretical Framework Motivations In Ecotourismmentioning

confidence: 99%

Motivations Analysis in Ecotourism Through an Empirical Application: Segmentation, Characteristics and Motivations of the Consumer

Carvache‐Franco¹,

Segarra‐Oña²,

López³

2019

GTG

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Motivations and segmentation of the demand for coastal cities: A study in Lima, Peru

Carvache‐Franco

et al. 2020

Journal of Tourism Research

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The purpose of this research is to identify the motivations and segmentation of demand in coastal cities. The present study was carried out in Lima, a tourist destination in the Peruvian Pacific Ocean coast. This quantitative study used a sample with 381 valid questionnaires. To analyze data, factor analysis and non-hierarchical Kmeans segmentation were performed. Results show six motivational factors: "Culture and nature," "Authentic coastal experience," "Novelty and social interaction," "Learning," "Sun and beach," and "Nightlife." The study presents three different segments of visitors: "Passive Tourists," "Eco-coastal," and "Multiple motives."

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Are sustainable tourists a higher spending market?

Cited by 98 publications

References 46 publications

Are Tourists Really Willing to Pay More for Sustainable Destinations?

Are Tourists Really Willing to Pay More for Sustainable Destinations?

Motivations Analysis in Ecotourism Through an Empirical Application: Segmentation, Characteristics and Motivations of the Consumer

Motivations and segmentation of the demand for coastal cities: A study in Lima, Peru

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