2020
DOI: 10.1111/ijau.12198
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Are the Big 4 audit firms homogeneous? Further evidence from audit pricing

Abstract: We provide new evidence on audit pricing differences within the Big 4 audit firms in the U.S. market. Industry expertise research argues that an audit firm with greater competencies can differentiate itself from competitors in terms of within-industry market share and charge an audit fee premium for its services. We show that while KPMG's average fee premium is smaller than those of other Big 4 audit firms, PricewaterhouseCoopers consistently earns an above-average fee premium and has remained the market share… Show more

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Cited by 9 publications
(3 citation statements)
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“…Accounting firms providing assurance over social and environmental information comprise primary accounting firms, including Deloitte, Ernst & Young, KPMG and PricewaterhouseCoopers (Farooq and De Villiers, 2019). However, BIG 4 firms treated as homogeneous set-in extant research (Hrazdil et al. , 2020) could be differentiated by the characteristics of this group, such as the specialization of assurance partners, which has been a neglected issue in prior research (He, 2022).…”
Section: Resultsmentioning
confidence: 99%
“…Accounting firms providing assurance over social and environmental information comprise primary accounting firms, including Deloitte, Ernst & Young, KPMG and PricewaterhouseCoopers (Farooq and De Villiers, 2019). However, BIG 4 firms treated as homogeneous set-in extant research (Hrazdil et al. , 2020) could be differentiated by the characteristics of this group, such as the specialization of assurance partners, which has been a neglected issue in prior research (He, 2022).…”
Section: Resultsmentioning
confidence: 99%
“…Empirical research exploring the differences in audit quality between big 4 and non-big 4 firms has yielded mixed results, further complicating the narrative (Khurana et al, 2021;Berglund et al, 2018). In addition, RAF 22,4 the presupposition of homogeneity within an audit firm and among auditors of a similar tier is equally contestable (Honkamäki et al, 2022;Hrazdil et al, 2020).…”
Section: Auditor Typementioning
confidence: 99%
“…Past literature documents the fact that large auditors with a well-known brand name (i.e., the Big Four) deliver higher quality audits because they exert more effort [44,45], face higher reputational and litigation risk in the event of a misreporting problem [46], charge higher fees [47,48], and deploy more human capital and technology resources [49]. Furthermore, past studies suggest that firms audited by Big Four auditors exhibit faster information disclosure [50,51], especially during periods of SEC investigation [5].…”
Section: H1 Ceteris Paribus Sec Investigations Have No Impact On Firm...mentioning
confidence: 99%