“…In the 1990s, the tourism sector was a pioneer in harnessing ICT and adapting it successfully to business processes (Berné, García-González, García-übeda, & Múgica, 2015). This adaptation involved inter-organization systems, intra-firm operations systems, and the entire management of tourism businesses (Lyu & Hwang, 2015), with these innovations being oriented towards a suitable adaptation of the offer to the needs of consumers (Neuhofer, Buhalis, & Ladkin, 2015). ICT has been shown to be a determinant of cost advantages and product-service differentiation (Law, Buhalis, & Cobanoglu, 2014), and its application in an organization has improved coordination and the control of activities and brought about more effective decision-making.…”