Analyzing the politics of the past in the context of the Armenian Genocide reveals an evolving interplay between international norms, official narratives, and broader discourses. This short essay explores three aspects of these interrelationships. First, I draw on my own research to highlight the ways in which changes in Turkey's narrative of the genocide—typically referred to in official discourse assözde Ermeni sorunu(the so-called Armenian question), or more recently as1915 olayları(the events of 1915)—have to some extent paralleled shifts in the meaning and salience of the norm against genocide. Second, I note key ways in which the Turkish state's official discourse has shaped public understandings—within and, to a lesser extent, outside Turkey—of the nature of the violence against Ottoman Armenians. Third, I suggest that in influencing public understandings of the relationship between this event and the concept of genocide, Turkey's official narrative has the potential to affect understandings of the meaning of genocide more generally.